InterCoastal Net Designs

InterCoastal Net Designs Blog


Caitlin Wins SC State Tennis Championship 2nd Year in a Row!

We love to feature our employees as they achieve some major accomplishments. You may recall us blogging back in June about Caitlin winning the State Championship Tennis match and going on to Regionals. Well, this past weekend, our very own Caitlin Negethon competed in the South Carolina Singles State Tennis Championships and for the second year in a row, she took home first place with her team in the 4.0 18+ division!

More than 300 players participated in the championships this year. Divisions are grouped by age and competition level. Caitlin captained both years for the team as they went on to win the State Championship. Pictured below are (from left to right) Lindsay Wallace, Kristin O’Neil, Capt. Caitlin Negethon, and Co. Capt. Amanda Gallup.

caitlin sc state tennis championship

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ICND Launches A New Website For The Wilmington Airport

ICND is excited to announce the launch of our latest website for the Wilmington Airport. We have been growing more and more in the Wilmington area, and are proud of our latest design!

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Beware The Poor Landing Page – Tips & Tricks On More Conversions With Paid Advertising

better-landing-pages

I can’t tell you how many times I’ve heard it.

A client is not interested in pay per click ads as a potential advertising channel. They’ll say:

But I’ve tried it before — the return was awful.

Of course, most of the time, the ad account did a poor job with:

  • Match types
  • Keyword grouping
  • Negative keywords
  • Poor quality score and ad placement

Along with a host of other problems.

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Ocean Isle Inn Launches New Website!

ICND is proud to present a newly designed, responsive website, for our long time client the Ocean Isle Inn. We have been working with the team from the Ocean Isle Inn for many years, and this is the third redesign they have gone through with ICND. The newest site showcases large photos of the hotel grounds and has been built to be mobile friendly responsive.

 The new website includes;

  • Custom Designed Specials Pages
  • Custom Designed Weddings Pages
  • Forms integrated with a third party email system
  • Photo Gallery
  • Social Friendly
  • And More!

 Ocean Isle Inn is also a long time marketing client of ICND’s, participating in SEO, PPC, Email Marketing and Social Media Marketing.

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ICND Partners with Duplin Winery for Comprehensive Marketing Plan

Duplin2

InterCoastal Net Designs (ICND) is proud to announce our partnership with Duplin Winery. Duplin Winery, located in Rose Hill, North Carolina, is an award wining winery proudly producing sweet Muscadine wines served nation wide. The Duplin Winery marketing team attended a session at the Wilmington Chamber of Commerce where our marketing team presented on 2015 marketing strategy. Duplin Winery liked what they heard and set up a time to speak with ICND on how we could develop a creative marketing plan suited to them.

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VRMA 2014 Recap Blog

VRMA Annual was held in San Diego this year from October 26th-29th. The ICND team was there in full force, with SEO Director Conrad O’Connell, Social Media Director David Hutnik and ICND President Brandon Sauls taking the 6,000 plus mile round trip journey to VRMA.

During the conference, we were demoing our newest, latest greatest booking engine integration featured in our most recent vacation rental website launch. We heard from tons of attendees that the features built into were “downright amazing”, “truly innovative”, and even “F*!^ing AWESOME!”.  More brainstorming sessions and early morning programming went on to continue developing this so if you haven’t had the chance to check it out, let us know and we’d be glad to show you.

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ICND Proudly Features New Booking Integration Engine

InterCoastal Net Designs has partnered with ACME house co., a vacation home company located in Palm Springs, CA, to fully redesign their website and to enact a major new feature– a brand new booking integration engine.

Set against the San Jacinto Mountains, this resort town fully immerses travelers with the luxury and modernism that surrounds Palm Springs. An array of vacation homes of all sizes, ACME house co. entertains a variety of styles for every occasion. With mega concert events yearly as well as some of the best art and architecture socials, Palm Springs remains a huge draw for vacationers.

After several months of collaboration with ACME house co. and ICND’s design team, this complete overhaul was successfully launched. In addition, ICND took this opportunity to feature their new booking integration software. These features include, a modern, mobile friendly design, a stronger focus on lead conversions, advanced tracking and reporting as well as a completely enhanced search interface. This will help users adjust search parameters without the constant refresh flickers.

Vacation rental managers and owners are sure to take notice of many of these enhanced features. The entire vacation rental industry is in good hands moving forward.

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VRMA 2014 Annual Conference

vrma2014-icnd-booth

The InterCoastal Net Designs team is excited to be traveling to San Diego, CA for the Vacation Rental Managers Association Conference (VRMA) October 26th – 29th.

For the 4th conference in a row, the ICND team was selected to speak on marketing and web design for this industry.  We are proud to have this opportunity once again and to present two great sessions at VRMA 2014:

“Elements Of A Perfect Vacation Rental Website”
Monday, Oct. 27  |  11:00 a.m. – 12:00 p.m.

“Your Complete 2015 Online Marketing Strategy Guide”
Wednesday, Oct. 29th  |  10:40 a.m. – 12:30 p.m.

If you’ll miss the conference, we will have the presentations and handouts available for download after each presentation here.

 

We’ve also put together a few creative campaigns for this years show!  Take a look how and where you’ll be seeing ICND around the VRMA conference this year.

#1) We’ve sponsored the Tuesday night party.  You’ll see our logo in lights and we’ll be there having a great time!  Will we see you there?

#2) Drinks are on us for our “Beers & Idears”.  We want to learn about struggles in your business and provide free – no committment ideas and action plans to help.  Let us by you a beer or two and chat about different ideas.  See details here.
beers&idearsTshirt

#3) We came up with the idea of creating a “Twitter Wall” in the main lobby area.  We’re providing all of the equipment and setting up this “Twitter & Instagram Wall” that will filter in different tweets and photos using #VRMA2014.

twitterwallpostcard#4) We have a little surprise that you will most certainly see at some point during the conference.  You’ll have to come share with us what you think but we’re making a statement that ICND’s service is #1 – NOT …#2.

#5) We have an even BIGGER surprise to announce at #VRMA2014!  But you’ll have to wait until the event…

#6) A brand new innovative booking engine will be revealed – let us show you how to increase your online conversion rate – you will DEFINITELY want to see this!

Don’t forget to visit us at Booth 224!

Posted in Vacation Rental Marketing, VRMA Community | Leave a comment

How a New Website Can Help Your Traffic

Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on new technology by keeping the same site for 4 or more years, you might be missing out on traffic as well!

We have done a case study of a vacation rental client of ours. Sample client launched their first website with ICND in early 2010. The website was clean, modern for the time, and we even developed a mobile site where their guests could book online (which was relatively new technology in 2010). In 2013, we decided it was time for an upgrade. While a mobile site is great, a responsive website is even better. Instead of having 2 sites, you now have one which responds to the viewer’s device. It’s easier for updates, and Google also prefers it.  Computer screens are now wider than they were in 2010, so we designed the new site to be wider as well. We also assured that there was a prominent quick search box above the top fold. After all, the main goal of a vacation rental website is to get your viewers to search for a vacation rental, and ultimately book.

In the beginning of 2014, we started to see a hit in online traffic. This client had been on a steady marketing plan for years and there had been no major change in marketing strategy. We pushed to get the new website live, hoping that we would see a turn around in traffic and revenue upon launch. The new website went live in May of 2014. After 3 short months, we have seen some great increases! Now they are well above their numbers for 2013!

The image below shows their organic traffic for March 1 2014- August 13 2014 and March 1 2013- August 13 2013. The orange line shows 2013 traffic, the blue one shows 2014 traffic. You will notice that prior to the website launching, they were gaining less traffic this year than they had last. As soon as the website launched, 2014 traffic began to show as more than 2013.
Case_Study

 

 

 

 

Your website is the face of your company, so it is important to keep it up to date. Not only will it impress your viewers and potential customers, it will also impress the search engines, leading them to view you as the leader in your industry!

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Barefoot Technologies Logo Redesign

InterCoastal Net Designs and Barefoot Technologies have been partnering together to help mutual vacation rental clients for many years.  We are both members are the Vacation Rental Managers Association (VRMA) and enjoy working together on projects. Barefoot provides a user friendly Property Management system for vacation rental companies, and ICND uses the API to integrate with a custom designed website for seamless user experience.

Recently Barefoot approached ICND with a project; redesigning their logo and creating a newsletter template for them to utilize in their email marketing campaign. We’re excited to announce their new logo choice below!

Barefoot_logo
ICND’s design team worked with the Barefoot team to capture a more modern look and feel, while sticking to the base of Barefoot Brand.  Now that the logo has been completed, we hope to have a newsletter design soon! We’re excited to work with a member of the VRMA community not only on mutual client projects, but on their internal efforts as well.

Posted in Vacation Rental Marketing, Web Design | Tagged | Leave a comment