VRM Intel Live 2016!

Stay in the loop.

If you’re like ICND, you hate missing out on industry news.

Your company realizes that vacation rental marketing strategies change drastically from year-to-year (heck – sometimes even month-to-month!). That’s why you need to join us in Wilmington, NC on October 26th for the 2016 VRM Intel Live! Conference.

You’ll get the chance to see some of the top names in our industry give never-before-seen presentations you simply can’t afford to miss!

Just to name a few:

2017 Marketing Plans with Amy Hinote

Cutting Costs and Increasing Profitability with Ben Edwards

Listing Site Optimization and Independence with Amber Mayer


Click here to get the full schedule for VRM Intel Live! 2016.

Don’t let the competition pass you by.

In an industry that changes as rapidly as Vacation Rental Marketing, events like VRM Intel are of utmost importance. But it’s not simply the fact that you’ll learn new strategies at the conference that makes it so important.

The thing is, everyone who attends will learn these new tactics.

That means that if your company has decided not to attend VRM Intel Live! this year, they are essentially handing over the reigns to all their competitors – who will surely be there.

Join ICND in making sure the foothold you’ve worked so hard to achieve isn’t lost completely due to a single poor decision.

Get your name out there.

But VRM Intel Live! isn’t all about the competition.

You know as well as ICND that getting your well-earned good reputation out into the industry while building new business relationships can be equally important. This conference is the perfect opportunity for that.

Some of the biggest names in the vacation rental marketing industry have already signed up to attend, so don’t miss your chance to meet them face-to-face & in one place!

Can’t make it in October?

That’s perfectly okay! Team ICND will also be attending the VRM Intel Live! Conference in Sandestin, FL on November 30th. It features all of the same presentations and events, so we hope to see you there too!


Click here if you still need to purchase tickets for the Wilmington Conference.

Check out Team ICND at VRM Intel Live 2016!

Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

ICND scored VRM Intel’s 2016 Best New Vacation Rental Website!

 

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The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Does the site promote your brand, the destination, and the homes in a professional way? Is the website responsive with great quality photos, descriptions and amenities? Is it easy for the consumers to refine their searches to find the right set of homes, and can you sort the searches in a logical way based on prices, bedrooms, and occupancy? How do you rank in google, and how easy it is for guests to sign up for your deals, promotions, or newsletters? In addition, will the website load fast on a computer, tablet and cell phone. InterCoastal Net Designs came in 1st with www.topsail-realty.com and 5th with www.oregonbeachvacations.com.

Ranked #1- Topsail-Realty.com

Topsail-Realty.com met quite a few of those deciding factors and more. As soon as you land on the page you see a high quality montage of the Topsail area in the header video and featured properties on the homepage

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Additionally, it features quick call outs to popular search pages.

 InterCoastal Net Designs

Interactive display for homeowner acquisition that leads to a professionally done property management page!

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Topsail Realty also features a quick search that lets the consumers select quick options like, high internet, dog friendly, and smart homes. The refined search allows for visitors to drill down their search results by area, location, amenities, beds, baths, and price range and also sort by number of beds, occupancy, or alphabetical order. In addition, search results allow property manager to pin properties to the top that need more attention.It contains urgency features which shows the number of people interested (viewed) the property

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The calendar doesn’t allow you to check dates to arrive that would be outside booking parameters (must call to book partial stays).  This results in less error and confusion for the customer.

Property detail pages were decorated with a split cost calculator, social media shares, request more info forms, reviews Q&A, calendar block out dates,  and a break down of pricing – combines total, but ability to see details of charges.

The booking page is optimized with the ability to add on add-ons at the checkout.

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Ranked #5- OregonBeachVacations.com

Oregon Beach Vacations came in at 5th place. The header is decorated with a beautiful enticing picture of the local area. We made it easy to help the consumers refine their search to find the right set of homes with the property detail page. It includes the sticky availability search & custom calendar to select availability

 

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In addition, the search results were refined to include urgency features, to let the consumers know how popular the property is, and the percentage of properties already booked. We also made it easy for the consumers to see the ratings of their destinations and the overall reviews of the company

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Vacation rental agencies choose us, because we create websites that both impress and boost your presence with the industry, all while working within various budgets. We will take care of all the details—customer service is what we do best—so you can focus on your organization—what you do best. We design your website to be responsive and mobile. We have a team that keeps up with the latest industry news, so you don’t have to!

InterCoastal Net Designs set the design standard for vacation realty websites. Our commitment to excellence in design and usability, keeps us at the top of our industry and a step ahead of our competitors. Don’t hesitate to contact us to learn about building a custom website for your company.

 

 

VRMA 2016 National Conference

No one likes to miss out.

In the world of Vacation Rental Marketing however, you simply can’t afford it. Our industry changes greatly from year to year (even month to month) and your company’s response to these changes can truly make or break your site.

But imagine if you knew everything you could possibly need to know about the state of VR Marketing in 2016.

Well, that’s exactly what you’ll learn when you join Team ICND at VRMA National 2016! We’re giving 3 presentations at the conference, all packed with information and strategies you can’t pass up.

2017 Marketing Game Plan

With the seemingly endless supply of marketing advice you can find these days, which sources can you really trust? To put it simply – not many of them.

That’s why you need to hear from ICND – a company in your specific industry that knows exactly what you’re going through.

We’ve been very successful using the strategies Brandon Sauls (President), Vanessa Humes (Director of Sales), and Paul Hanak (Director of Marketing) are going to teach you in the 2017 Marketing Game Plan presentation – and we want the same for you, so don’t skip this one!

Big Dog Conversion Tactics

Many companies get lost in the weeds because they’re not willing to think big. They believe all they need to do to get by is to figure out what the competition is doing and then to do that slightly better.

Here’s the thing – they’re right.

But do you want to just “get by”, or do you want to play the game like a Big Dog and rake in those Big Dog conversions? If you answered the latter then you absolutely have to come hear Brandon and Vanessa’s Big Dog Conversion Tactics presentation.

Leverage Social Like a Pro

Did you know that when the first trains were invented, people were terrified to ride them because they genuinely thought the human body would melt at speeds faster than 30 miles per hour? Because of this, the first companies to start utilizing the train for business ruled the game for decades.

This story seems pretty silly to us nowadays, but it’s a perfect example of how a simple lack of knowledge about a new technology can lead to your competitors passing you by.

We’ve had a ton of success using Social Media for our clients, and we’ve learned a lot along the way. That’s why our lead Saleswoman April Burns is giving her Leverage Social Media Like a Pro presentation, and you can’t miss it!

Check out Team ICND at VRMA National 2016!

Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!


Click here to get the full schedule for VRMA National.

We are headed to the Streamline Summit!

 

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We are excited to say that some of the ICND crew will be headed to the Streamline Summit starting September 28th – 30th. Like always we will be discussing trending topics in the website development and digital marketing world. We will also be highlighting some of our business automation tools that help streamline process and improve profitability.

 

Overall, we are so excited to give back to the industry and to help others achieve their business goals. We will see you at the Summit!

InterCoastal Net Designs Offers Part II for VRMA [Webinar]

 

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Last April, InterCoastal Net Designs was offered a speaking engagement at VRMA Eastern Regional Seminars in Atlanta, GA. Our very own, April Burns, delightfully informed attendees, the tricks of the Facebook trade when it comes to increasing engagement. The reception was overwhelming.  Many learned important caveats about the role social media plays in their business. And here’s the best part: They asked us to do it again.

Tune-in on Thursday, August 25 to the VRMA webinar “Get More Engagement Through Social Media With Your Team – Part II”. Starring April Burns and ICND social media specialist, Dan Sever, for an informative and fun outline of what your business can do to increase web traffic through social outlets. Starting at 1PM EST, this one hour session will cover:

  • Social Analytics
  • Attracting more potential guests
  • Reputation management
  • Facebook Ads

Back with brand new “April’s Action Items”, attendees can expect more key takeaways to help boost their online conversions. To register for this webinar, Visit Here

Facebook Live : Successful Business Tactics

 

 

Facebook Live

 

Are you looking to improve your social media engagement? Live streaming may be your key. Last year, apps like snapchat and periscope grew in rapid popularity. Other brands started to jump on the live streaming bandwagon. Facebook has now integrated this feature. You can integrate this into your vacation rental marketing plan and stay ahead of your competition.

Facebook lets you broadcast in real time. You don’t need fancy equipment, no hours of editing the material, and the live video option is built right into Facebook. The need for extra apps is gone. Just open the Facebook home page of your Profile or Page, click on the “status” button at the top, and choose the Live video icon.

Live streaming is all about connecting and interacting with your audience. It creates a personal presence that traditional videos don’t convey. It gives your customers a behind the scenes look on how beautiful your properties are and the amenities that make your properties special. You can tease your customers with how beautiful the weather is, or new properties that will be available to rent soon.

Customer service is an integral part of any business. Chances are, you get emailed and asked the same questions over and over. It is very important to answer every single question, even if it has been repeated several times.
For example, you can live stream a FAQ session. When you are finished it creates an archive that you can share with your customers and customer service team alike, so everyone is on the same page.

Below, are some tips of how you can utilize Facebook Live:

•Tell fans when you’re broadcasting ahead of time.Show the fans what they are missing by showcasing the scenic aspects of your area.

•Poll the audience : ask them what they like about your company and what you can improve upon. This is your chance to assess your strengths and weaknesses
•Asks viewers to subscribe to live notifications

•Say hello to commenters! Respond to their comments live!

•Share a success story

With Facebook live, you have the potential to reach everyone who follows you on Facebook. Give your customers the live experience, and show them who you really are! You can instantly respond to their comments, and see their reactions.

VRMA 2016 Eastern Conference

It’s amazing how much can change in a single year. Since we left VRMA Eastern last time, Team ICND has been busy – to say the least.

We streamlined our code base, launched around 25 high-converting vacation rental sites, and even doubled the size of our offices! Needless to say, we’ve learned a lot more about the vacation rental marketing industry along the way.

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That’s why we’re so excited to see you at the VRMA Eastern Conference this year. We love giving back to our industry, so we put together two awesome presentations to let you in on the secrets we’ve uncovered.

If your company utilizes VR Marketing of any sort, you can’t afford to miss these talks – and we can’t wait to see you there!

Dominate your competitors with Social Media.

The first presentation from ICND is called Get More Engagement Through Social Media With Your Team. As you know, Social Media is incredibly important in the world of Vacation Rental Marketing – and is only becoming more so.

Over the years, we’ve made much use of its great power and have consistently improved and adapted our strategies along the way. It’s been a long yet rewarding road for ICND to discover the Social Media strategies that actually worked best for our industry.

That’s why we want to help you to skip over that struggle by teaching you everything we learned – putting your company on the fast track to Social Media domination!

The talk will be held from 11 – 12 a.m. on Monday, April 25 and will be presented by our own Account Executive April Burns. Come learn how ICND has been able to get our clients more engaged social traffic, as well as improved online recognition and reputation management – and how your company can do the same!

Onboard new homes easier than ever before.

Our next presentation is called How To Onboard New Homes Effortlessly. In the Vacation Rental Marketing industry, we all know how confusing and long-winded the onboarding process has the potential to be.

That’s why ICND want’s to teach you how to properly take on a new vacation rental home, all the way from signing on to adding the home to your website.

The talk will be held from 3 – 4 p.m. on Monday, April 25 and will be presented by ICND President Brandon Sauls and our Digital Marketing Director Conrad O’Connell.

Come learn about the “Ready To Rent” Checklist we’ve developed for Property Managers (who now love us for making their lives easier), and how we keep our property owners happy from day one by effectively marketing their homes online.

There are a lot of takeaways from this talk – and it’ll leave you wanting to run back to the office to put our strategies to use immediately!

Come see us!

At the end of the day, no presentation can cover everything – no matter how awesome. That’s why we hope to meet you in person this year at VRMA Eastern!

Come by our booth (# 33) and we’ll be happy to answer any burning questions you’ve got – or we can just shoot the breeze!

At ICND, we love throwing around ideas with our fellow Vacation Rental Marketing friends. So, come see us at VRMA this year and let’s get Summer 2016 started off right!


Click here to get the full schedule for VRMA Eastern.


Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

VRMA 2016 Western Conference

This April, the team at ICND will be attending the annual VRMA Western Seminar. The event takes place April 4th-5th and will be held at the Grand Hyatt in Denver, Colorado.

ICND Account Executive April Burns will be giving a presentation titled Get More Engagement Through Social Media With Your Team that’s not to be missed.

The biggest names within the vacation rental industry will also be attending/speaking at the event, so this will likely be the most important conference most VR companies attend in 2016.

VRMA-2016-Western-Conference

It’s a common problem.

As the team at ICND works to improve the social presence of our clients, we see a few other companies that know what they’re doing. Far more often though, the opposite is true.

It’s a sad moment for us when we see a business using social media in an ineffective way. That’s because we know from experience just how valuable of an asset it can be when used in the correct way.

That we want to help you solve.

That’s why we created the Get More Engagement Through Social Media With Your Team presentation. We know how long and mistake-filled the road to understanding social media can be – trust us, we’ve been there.

But it doesn’t need to be that way for you. We want you to benefit from our mistakes so you can skip the learning curve and get straight to the earning curve!

Through better understanding.

Our presentation will help to ensure that your business is using social media in a way that is actually beneficial to the business.

Some topics we plan on taking a deep dive into are: increasing engagement on social media, improving your online recognition, and reputation management.

Of this new playing field.

There’s no question that social media marketing is the newest player in the world of vacation rental marketing.

It’s because of this (and a few more factors we’ll discuss in our presentation) that many companies are not using the medium in the most business-conscious way. We’ll show you how we have navigated our way through the murky waters of social media and emerged with a set of amazing business-building strategies.

That’s widely misunderstood.

Of the many mistakes we’ve seen companies make on social media, they all stem from one of two specific mindsets – overthinking or underthinking.

To the overthinking group, social media represents a new skillset that they’ll have to learn from the ground up. This leads to an “information overload” that ends up leading the company to avoid the medium altogether.

For the underthinkers, social media is something made for kids (or for informal conversation). Again, this may lead them to avoid the medium completely. Even worse, companies with this mindset often share or post things that are so informal that they’re only appropriate for family and close friends.

We want to meet you!

That’s why you need to attend April’s “Get More Engagement Through Social Media With Your Team” presentation and stick around for questions afterward so we can keep you ahead of your competition in the coming year.

We can’t wait to meet you in person, so make sure to swing by our booth and say “Hi”!

And this is the perfect chance.

The VRMA Western Conference is one of the biggest annual conferences for the vacation rental industry. If your business falls into this category, this could be the single most important event you attend all year. So, don’t let your competitors pass you by in 2016 – follow ICND on the road to Denver. We’ll see you there!


Can’t attend the conference, but want our social media advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

Case Study: Email Collection Turns In $517,436 In Bookings

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As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?

At ICND, we’ve spent lots of time working on the tactical part of email marketing messages: what’s the best time to send, what segment do we send the message to and what do we include to generate the most clicks? But, at the end of the day, email lists with more members get more clicks.

In short, bigger (lists) are always better (for your traffic and bookings).

With that in mind, we set out to help a client reach their email marketing goals — encourage more bookings, drive action and get more traffic to their website. At first, we added our typical email strategy: tracking capture points, optimizing copy and CTAs and creating urgency to sign up for this client’s newsletter.

It worked — we were gaining new email addresses but sadly also losing email addresses too. For every few emails we added to the list, one may unsubscribe during the next marketing message we sent.

Let me be honest — the list growth for this client was fairly stagnant.

Armed with this information, we set out to help grow their list with a plan designed to garner more attention, signups and results.

Enter The Email Popup Modal

If you’ve been on any e-commerce website or blog over the past few years, you’ve probably seen the trend of email popups dominating your screen. Large, in your face modals are all the rage. As we’ve learned, there is a good reason for that: They work.

In Spring of 2015, we added a popup modal for our client located in a popular beach destination along the South Carolina coast. The popup modal didn’t just come up on first page load but instead had a careful set of rules set before it would show to the potential guest.

  • The modal only shows after the guest has viewed three pages
  • A discount is shown if you sign up — $25 off your next booking
  • If closed, the modal does not return for 30 days
  • Just after the email, the promo code is sent to the guest to confirm it’s a real email address

Reviewing their 2015-2016 Google Analytics revenue reports lead us to pull the stats: the email modal was a smashing success.

The email modal added 4,656 new emails, generated $517,436 in bookings and lead to the biggest email database the client has ever had: 26,000 and growing. 

Why $25?

Working with other email marketing clients, this question keeps coming up: why the dollar discount? Ideally we’d offer a percentage discount so that we’re not giving alternate discounts to each rental. Some rentals are $1,800 per week while others are $3,200 or more: why the flat number?

It all came down to testing.

When we first added the popup, we tested the impact of signups on offering a 5% discount versus a $25 discount. In all cases, 5% is a much larger discount in terms of dollars compared to 5%. Yet, the dollar amount won every test we ran.

Simple = Works

Having to do the math on a 5% discount versus the simple idea behind $25 proved to be too complicated: guests preferred the easy version.

Common Question: Do I Have To Discount?

Nope. We’ve added popup modals for many other clients without discounts: but they don’t convert nearly at the same percentage.

Should You Add A Popup Modal?

Put simply, yes. We’ve seen stellar results from adding these popup modals to our clients websites, but discounts lead to the best results. If you want to get started, contact us today and we’ll get you setup with more emails. 

ICND Featured As VRM Intel’s Best Websites of 2015

Congratulations to Amy Hinote of VRM Intel for the first and second issue of VRM Intel Magazine. Many Vacation Rental Manager’s and Industry Suppliers follow her site religiously for industry news and information.

ICND is honored to have had one of our websites – www.DeepCreekVacations.com featured on VRM Intel’s Best Websites of 2015 list. The sites were graded based on a series of criteria that included: Continue reading “ICND Featured As VRM Intel’s Best Websites of 2015”