InterCoastal Net Designs

InterCoastal Net Designs Blog

Local SEO Tips: Updates & Changes Afoot

Recently, Google has taken to updating the local search algorithm to include new changes to their search results. A recent speaking engagement with the Brunswick County Chamber left us scratching our heads! After only a few weeks, a presentation that I’d prepared about local SEO had to be regenerated with brand new screenshots, updated changes and more. It goes to show you that search engine updates are always around the corner and you never know which elements are going to change.

Recently, I gave the local SEO presentation again at the Myrtle Beach Chamber on local search engine optimization. In a competitive market like Myrtle Beach, local SEO is really important. Hotels and resorts like Sandy Beach Resort and other in the Myrtle Beach area rely on local search. I’m happy to report that I’ve updated the slides to include certain elements of the Pigeon update and how it may affect your local search.

Check out the full presentation below and let me know if you have any questions about the local search algorithm and how the updates may have changed your organic traffic.


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ICND to Redesign Mount Pleasant Sewer and Waterworks Website


InterCoastal Net Designs (ICND) has been partnering with Mount Pleasant Sewer and Waterworks for their website development and hosting needs for many years. We first began working with them in late 2008 and have a great partnership with them to this day. We are excited to announce that we will be working on redesigning a website for them this fall. The new website will be responsive, clean, and easy to navigate. Some of the features of the new website will include;

  • Online employment panel where job openings will be listed and applicants can apply via the website, as well as receive updates on the status of the opening.
  • Integration with their internal system which will show current projects information and status.
  • The ability to sign up for push notifications so viewers can receive email alerts when a new article is posted to the blog

ICND headquarters is currently located about 2.5 hours north of Charleston, but our roots are in Charleston. Company president Brandon Sauls first opened doors in 1999 while living in Mount Pleasant. Company headquarters was moved to Ocean Isle Beach, North Carolina in the early 2000’s, but we still have a local Charleston rep and are active members of the Chamber of Commerce. ICND has clients all across the nation, but a large percentage of them are right in the Charleston area. We are excited to continue to grow our portfolio with great clients like Mount Pleasant Sewer and Waterworks. Stay tuned for the completed project!

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Myrtle Beach Chamber Academy Sessions August 2014

*Just Updated: Our first session for August 6th is sold out! Hurry, register today for the others in the series!*

Mark your calendars. ICND is proud to announce that we have been chosen to present at the Myrtle Beach Chamber of Commerce – Chamber Academy for many sessions this August. We’ll be teaching attendees about Social Media, Online Marketing Strategy, Facebook Advertising, PPC Advertising, and Elements that make up the perfect website. If you are looking to improve your website or online marketing, join us for this free session. They are all 11:30-1:30. Lunch will be provided by, the nearly famous, Dagwood Deli for only $8. Register now here!



ICND is excited to give back to the community by providing marketing workshops that will help educate managers and marketers about web development and all facets of online marketing. If you are looking for some exciting workshops to get you up to speed on the latest and greatest trends, please make sure you don’t miss our series.

Leverage Social Media Like a Pro & Local Search Engine Optimization

Aug. 6 ~ 11:30 a.m.-1:30 p.m.
MBACC Boardroom
Free. Lunch $8. SESSION FULL

Your Complete 2015 Online Marketing Strategy

Aug. 13 ~ 12-1 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

$1 Facebook Advertising Trick &
Pay Per Click Profitability


Aug. 20 ~ 11:30 a.m.-1:30 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

Elements of a Perfect Website

Aug. 27 ~ 12-1 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

Register for free on the chamber website. We look forward to seeing you there!

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Welcome April Burns to the ICND Crew

It’s my great pleasure to welcome a new team member and account executive to the ICND Crew and her name is April Burns. April came to ICND with over 20 years of experience in the tourism/hospitality industry as the Vice President of Operations at the American Hospitality Academy. She worked with hotels and resorts across the nation.


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Brunswick County Commercial Real Estate Company Launches New Website

InterCoastal Net Designs has been partnering with Coldwell Banker Sloane Realty for many years for website development, MLS Integration and Internet Marketing. We also work with their vacation rental branch, Sloane Vacations, for their Booking Engine Integration and internet marketing. We have recently launched a third site for their commercial real estate division.
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Find A Proven Solution When Choosing Your Next Property Management Software


Things To Consider When Choosing A PMS

Choosing a property management software is an important choice for any vacation rental company. The property management software is the “engine” for your booking process. Choosing the right engine is critical to the success of your rental company, and like car engines, they are expensive and difficult to swap and move around. If you are reading this and planning a switch, you’ll want to choose the right property management software. “Right” is a relative term; you’ll want to consider the number of properties, your website needs, features and cost as part of this choice. The best choice for you may not be perfect for another vacation rental company.

Up first, you’ll want to consider the cost of your booking engine.

Cost (pay per unit, pay per user)

When deciding to pick between the choices of booking engines, you’ll obviously have to look at the cost of your options. Many booking engines charge per user or also it’s very common to charge per unit that you’re renting out. Another pricing structure may take a percentage of every booking plus a setup fee. These will all vary depending on the options you’re looking at. It’s easy to do simple math for each option and find how much cost you’ll incur with each booking engine; so as you’re researching the various options, you’ll want to carefully note these costs and save them for review. What is cost effective for someone with 100 rental units may not be for you if you have 25. The fees can be a major choice when choosing a booking engine but don’t make your decision based on cost alone.
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ICND Partners with FLY ILM for a New Website

InterCoastal Net Designs (ICND) is excited to announce that we are in the development stage of a new custom designed, responsive website for the Wilmington International Airport. We had our kick off meeting at the airport in May of this year, and are hoping to have this project completed by early fall. Features of this new website include;

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Hilton Head Island Real Estate Company Launches New Website

ICND has been working with Monica Davis Real Estate for many years. Earlier this year she came to us interested in new responsive MLS website with a modern design, and user friendly searching features. We worked with Monica and her team and have launched the new and improve HHI Address website. The new website is integrated with the Hilton Head MLS and has all of the features of ICND’s user friendly MLS 3D. Features include the ability to create an account, save properties, send them to a friend, sign up for listing alerts and more!

HHI_Address_Home copy

Monica Davis Real estate decided to rebrand themselves earlier this year under the name HHI Address. The new logo has the look of a stamp, and we matched the creative direction of the website to the stamp look. One of our favorite pages on the website is their contact us page, built to look like an envelope with an address and stamp! Our creative team has worked with the team at HHI Address to develop a website that is not only user friendly, but also stands out from the crowd.


HHI Address is also participating in a PPC campaign with ICND to start directing traffic to their new website. This team of Hilton Head Real Estate experts now have the online tools in their hands to really show how they shine!

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Panama City Beach Vacation Rental Launches Fresh Site

We’ve been busy –  busy since the first of the year designing and developing new vacation rental websites for companies across the country. We are excited to add Panama City Beach as one of the many locations we serve. Royal American (RA) Beach Getaways is a vacation rental company that specializes in resort properties. We launched their brand new website, which uniquely features their variety of properties – allowing them to market their many resort rentals with ease. From ocean front hotel rooms, to luxury condominiums, RA Beach Getaways has the rental for you!

The new RA Beach Getaways website is a perfect example of how ICND specializes in customizations that fit our client’s needs. For instance, we tailored our standard booking engine to their requests, providing them with a product similar to a hotel booking engine. When a guest books a unit type, our booking engine selects an available unit randomly and communicates this to their property management software marking that unit as booked.

As you may have noticed, our newest tagline here at ICND is Customized Solutions. Superior Results. The new RA Beach Getaways is just one example of the many custom sites and marketing campaigns we intend to produce for our clients. Stay tuned to our blog to learn of more sites launching here soon! ra beach getaways

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Dwellable’s 8-Step Guide to a Pet-Friendly Vacation Rental

Numbers don’t lie. It’s estimated that six in ten Americans have pets, and upwards of 45% of Americans own dogs. That makes for a pet-services market determined to be worth $11 billion to $50 billion USD.

How do you convert to a pet-friendly vacation rental? It’s easier than you think, and welcoming Fido opens the door to a huge, untapped slice of the market.


1) Check your insurance policy

Many policies have standard breed restrictions that won’t cover certain types of dogs or animals. Make sure that you abide by these guidelines so that your policy holds up in the rare instance that man’s best friend gets feisty.


2) Decide: Cats, dogs, or both? How many?

Some vacation rentals allow cats, and some put a weight restriction on dogs. Some guests might want to bring a zoo. Think about the impact of each type of animal (noise, dander, smell), decide on your restrictions, and make them clear up front.


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