Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve seen website form conversion rates that are in the single digits on an otherwise fabulous website. Website conversions can be highly successful if you keep some basic things in mind when creating your forms.

1. Keep it Short and Sweet — On the initial form, don’t overwhelm people with too many questions. Save those for follow up emails.

2. Use Fewer Form Elements — There are plenty of bells and whistles you could use on a form. Don’t. When you’re after website conversions less is more.

3. Add a Privacy Line — It will reassure your readers to see “We respect your privacy.” so add it or something similar at the bottom of your form to increase your website form conversion rates.

4. Use Optional Form Fields — It’s proven that website conversions are greater on forms with less required fields. Keeps things optional when possible.

5. Include a Lead Form Above the Fold — Lead forms convert best when located above the fold, preferably in the upper right hand corner of the page.

6. How You Write Matters — Sentence casing is better than phrase casing. This is why headlines work so well.

7. Design Buttons That Convert — Design call-to-action buttons that get results. Make them stand out with vivid colors and a size that gets noticed.

8. Use Action Words on Submit Buttons — Punch up your website form conversion rates with something as simple as the wording on your buttons. For instance, “Act now!” is better than “Submit” but “Act now for awesome free stuff!” is even better.

9. Two-Page Lead Form — You will get better results with your form when you use a two-page lead form. Keep the first page of your form simple and ask additional “required” questions on the second page, traditionally known as the “thank you” page.

10. Don’t Use Captcha on Forms — Remember, your objective is to improve your conversion rates. There are plenty of other methods available to authenticate humans are filling out your forms, so use one of them.
 

It appears it’s no longer enough for local businesses to be ranked well in Google search engine results but now it’s of even more importance to be listed in the results of Google Places. With 97% of consumers searching on line for local businesses it’s important that your business be there.

It’s easy enough to get listed in Google Places. Using an existing Google account for your business, go to Google Places and set up your Google Map listing…for free! If you’re not sure if you already have one, just type in your business phone number and your question will be answered. Once you are registered, you get to work towards better ratings on the Places page and we’ll tell you what that involves.

Google ranks its results on the Places page based on relevancy. The most relevant are those listings that have the most activity associated with them via citations, reviews and user content. For those who don’t know, citations are any mention of your business name, address, and phone number anywhere on the Internet that Google travels. When Google crawls content across the web and finds a citation for your business they give you a point. Those with the most points go to the top of the list. It’s as simple as that.

All citations are not created equal though so it’s important to get citations from sites that Google values highly for your type of business. Don’t know what those are? Let InterCoastal Net Designs bring you to the top of the Google Places results. The SEO professionals at ICND know how to speak the language of Google and look forward to working with you.
 

Far too often people will create a Facebook presence for their business without any regard for search engine optimization. Google indexes Facebook Pages on a regular basis just like it does any other website so it’s important to use whatever way you can to boost SEO on these pages. Everything that is necessary when optimizing your website is just as important on your Facebook Pages.

Here are 7 ways to boost SEO of your Facebook Pages:

1. Keep in mind that any gated pages you have (ie, pages requiring a “Like” or “invite” in order to gain access) will not be indexed by Google.

2. Often and consistently use your brand or business name in headings and page tabs.

3. While wall posts are indexed, it’s custom tab titles and “Likes” that hold the most weight and will give you the greatest return.

4. Links from multiple sources help a lot with SEO. Links to custom tabs on your business page will be weighted heavily if they’re from popular and recognized sources.

5. Multimedia posted on your Facebook Pages are an excellent opportunity for SEO enriched titles, descriptions and alt tags.

6. Be sure to put your SEO-rich text where the search engines can see and index it. Keep in mind that any text embedded in an image will not get indexed.

7. Nothing beats well-managed pages. Keep your content fresh, interesting, and engaging to get the most fans and keep search engines coming back.

One of the leading trends in marketing on the Internet today is managing your online reputation through Google+ Business Pages, a new feature released by Google in October.

Businesses of any size and in all industries should take advantage of the new Google+ Business Pages if for no other reason than for the major SEO benefits. Having a business page on Google+ will increase your company’s web presence far beyond where your website and Facebook will take you. If you think because you use Facebook you’re all set, you should think again! Google+ Business Pages work better than Facebook Profiles in that what you post on Google+ will increasingly appear in Google search results, something Facebook postings for your business will not typically do.

The more you can advertise your business in a positive light on the web – regardless of which social media you select – the better your chance of ranking higher and more frequently in search results. What this means is that better rankings equals more website visitors, which results in more leads, that equates to more sales dollars for you.

While Google+ Business Pages are in the early stages, and no doubt have a few kinks to work through, publishing a page now will have you ahead of this wave of the future. Google is gaining speed and popularity with it’s +1 campaign being introduced.

Give ICND a call today to discuss how you can climb on board with Google+ Business Pages and improve your SEO performance.
 

InterCoastal Net Designs has three new social media plans to tell you about. The plans are Bronze, Silver and Gold and are defined below.

The Social Media Bronze Plan includes 6-8 hour setup and provides 5 hours of ICND time per month. We teach you how to manage your social media the right way and mentor you to success. This is ideal for those who would like some training and assistance in managing your own page. Perfect for a small budget conscious business.

Social Media Bronze Plan Set Up Includes:
Getting Started
Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need.

Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

Social Media Bronze Plan Monthly Interaction Includes:
Manage & Monitor
Post up to 15 posts per month on both Facebook and Twitter (light moderation of page conversations and daily monitoring)
Monthly analytics and reporting

Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.
 
Targeted Twitter Followers
Geographically & Demographically target users
Up to 3 keywords

The Social Media Silver Plan includes 8-12 hour setup and provides 10 hours of ICND time per month. While continuing to work with your appointed on-site social media manager, we assist you in engaging your fans with highly interactive contests. We train and help with posting, monitor and growing your page the right way.

Social Media Silver Plan Set Up Includes:
Getting Started
Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need
 
Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar
Custom Header Images used to highlight key products, services, specials or features of your brand.
Custom Fan-gated content page enhancing fan acquisition and fan conversion rates

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

High Powered Launch
E-blast sent to your current database introducing your new Facebook and Twitter accounts
Blog entry written by our copy writers and posted on your blog introducing your new accounts

Social Media Silver Plan Monthly Interaction Includes:
Manage & Monitor
Post up to 15 posts per month on both Facebook and Twitter (light moderation of page conversations and daily monitoring)
Monthly analytics and reporting

Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.

Targeted Twitter Followers
Geographically & Demographically target users
Up to 3 keywords

Monthly Contests
Manage a contest to encourage interaction and exponentially grow your fan base. Includes: developing theme, compiling rules, creative/design, application management, and entry/voting.

The Social Media Gold Plan includes 8-12 hour setup and provides 15 hours of ICND time per month. We become a much more active player in your social media team to post, monitor and grow your page the right way. This is meant for companies that want to take their Facebook presence to the next level. We will help you increase client engagement, grow your fan count and provide you with new strategic initiatives to enhance social media growth.

Social Media Gold Plan Set Up includes:
Getting Started
Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need

Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar
Custom Header Images used to highlight key products, services, specials or features of your brand.
Custom Fan-gated content page enhancing fan acquisition and fan conversion rates

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

High Powered Launch
E-blast sent to your current database introducing your new Facebook and Twitter accounts
Blog entry written by our copywriters and posted on your blog introducing your new accounts

Social Media Gold Plan Monthly Interaction Includes:
Manage & Monitor
Post up to 30 posts per month on both Facebook and Twitter (daily moderation of page conversations)
Monthly suggestions for improvement and strategy.
Monthly analytics and reporting
 
Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.
 
Monthly Contests
Manage a contest to encourage interaction and exponentially grow your fan base. Includes: developing theme, compiling rules, creative/design, application management, and entry/voting.
 
Focused Twitter Campaign&
Geographically & Demographically target users
Target based on up to 5 keywords

 

Just because you can see your web site on a mobile phone doesn’t mean it’s mobile-friendly and a joy to use. In fact, it’s quite the opposite! If your website is not mobile-ready you are missing out as your customers will choose the easier site to use over yours time and time again. Your customers are already online using their mobile devices and by the year 2013, more people will use their mobile phones to get online than they will their home and laptop computers.

Google recently published the site — How To Go Mo — to explain their recommendations and "best practices" toward building your mobile site.

InterCoastal Net Designs builds mobile sites following these 10 mobile site best practices. Our sites are accessible across all mobile devices and all handset orientations. Sites are designed for better visibility on a small screen and for larger hands to access small buttons without the aid of a mouse. Navigation is simplified and seamless on these sites, making the mobile version of your site fast and user-friendly to those with mobile devices. Images are compressed to keep them small and help with loading time. Everything is streamlined. Studies have shown users on-the-go prefer to access mobile sites for businesses in their local area.

The wave of the future has arrived and users of mobile devices compare prices of products and services on their cell phones while on the go. The preferred sites they reach time and time again are the mobile versions of desktop sites. Mobile sites are specifically designed for a smaller screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

We can configure your existing site to automatically tell if visitors are using a mobile device and then redirect them to the mobile-friendly version of your site. Your customers will get the best version of your site for their needs and can easily return to the desktop site if that is their preference.
 
People are also using their mobile devices to help locate businesses in the area. Many businesses are adding GPS coordinates to their mobile sites along with maps and directions to conveniently lead viewers directly to their door.
 
ICND is busy making mobile sites for our customers among those being seasidevip.mobi, cbsloane.mobi and oceanisleinn.mobi. Give us a call today and we’ll tell you what’s involved in converting your site to add a mobile-friendly version.
 

Summary:  Google+ doesn't aim to be another social network, it's creating a social data layer that will impact nearly every Google product from search to shopping.  With a broad array of services like Search, Gmail, Chrome, Android and YouTube, Google offers tools that are fundamental to the online lives of consumers; and these can be tied to Google+.

Google+ Page Elements:  Google+ is new for everyone so I wanted to take just a moment to explain each part of the page and show you how to optimize your new brand page.

1. Profile Picture - This is a 200 x 200 pixel image.  This will also be shown as the thumbnail so it is important to utilize this space wisely for branding and for a visually appealing page.
2. +1 Button - It's merely a light-weight action a user can give saying "I recommend this page/company/service"  It has ZERO stream implications unlike Facebook's counterpart (Like button)
3. Share Button - G+ users can use this button to endorse and share a link back to the page on thier own profile.  It can be shared with a single circle, multiple circles, individual users or publicly.  Users can post a comment with the shared content and it will be seen in the stream of users.
4. Page Name and Caption - The tagline below is meant to be 10 words however I have done some testing that shows it can display 83 characters before truncating.
5. Circles - This is the Google+ version of the Facebook Like button, but it comes with greater ability to categorize the page.  Once a page has been added to a circle, the page can then add that user/page into a circle of their own.
   • Pages cannot add a user to a circle without that user first adding the page.
   • You can have as many circles as you want.
   • Maximum of 5,000 users can be added to each circle.
   • If a user deletes your page from their circle, they will automatically be removed from the brand's circles.
   • Circles are only visible to the owner of the page so a user can't see what circles they've been added to.
6. Photo Bar - Post upto 5 images.  This section supports Animated GIFs.  Take a look at Burberry's Page.
7. Who's Following Who - On the left section, you can choose to showcase who "you are following", who's "following you", and "followers in common"
8. Posts - This is the home for all content posted to "Public".  Users are able to +1 (giving endorsement of your post similar to a Facebook Like), comment and share with friends/circles.
9. About - This section gives the opportunity to introduce the brand and give additional information including contact info and links to other social networks.
10. Photos & Videos - This section houses any media posted as well as any albums created.  Followers can also add photos and videos here.

Google+ Hangouts:  This is a highly engaging video chat tool to communicate with users on Google+.

1. You can control invitations to these events
2. This is limited to 10 users at a time
3. G+ is currently testing expansion of this tool to include shared notes & sketch pad, Google Docs integration, and Screen Sharing.

More!:  This is going to be ever evolving, especially here at the beginning where many early adopters are providing feedback.

1. Direct Connect - Shortcut to joining a circle.  For example type "+pepsi" in a Google search.  This is still rolling out to all pages.
2. Badges - This is very straight forward and simple to add.  These allow users to publicly acknowledge the page with a +1 or add that page to a circle.
3. Search and Adwords Integration - Google+ could be a huge signal for Google search.  As social activities of +1's become more a part of how sites are ranked, Google could lean pretty heavily on this data.  For example, Google's advertising algorithm will start to factor in a user's +1 history as well as the history of people in a user's circles.

Conclusion:  It is vitally important for brands to engage early on Google+ to gain some of the first mover advantages, especially for the SEO implications.  Content relevancy will be very important and strategically shared amongst a page's circles which will create a greater challenge for a winning content strategy. 

If you'd like help putting together your winning content strategy, maximizing your online potential with Google+ or just have questions, don't hesitate to contact our team to see how we can help!

As if Social Media isn't new and exciting enough, there's lots of things going on recenetly and soon in the social media world.  Not only will it shed some light on your efforts, but also integrating more and more with your other marketing mediums especially, Search Engine Optimization.

Facebook just announced that their new insights/analytics is being released for Facebook pages tomorrow, October 6th, 2011.  For our clients, we'll be reviewing your insights more this month and providing you some more detailed information about our successes with our new Social Media Specialist, David Hutnik.

If you haven't seen anything about the new Facebook insights, here's a quick blog on it:  http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights/

Impacts on SEO
Squidoo is launching magazines.  We use Squidoo for our SEO efforts to build content supporting your popular keyword phrases we're targeting on your site.  Just recently, they've become #73 in the top websites surpassign Hulu, NBC, or Digg. 

By launching online magazines, Squidoo will give us more power to publish our online content supporting your site and should have a great impact on supportive PR for SEO purposes.

Google+ button is a pretty huge success - A couple Key Announcements:

 "Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day." Nick Fox, VP of Product Management at Google

And on the enhanced search ads marketing website, the company claims: Our +1 button is being served 2.3 billion times a day all over the web.

That's incredible impressions of the new Google +1 button.  It is so important you jump in the game now and get this implemented on your site.  Give us a call if you still don't have it.  If we just put it in your header we can implement it in less than an hour.

Last but not least - Facebook is launching the new "timeline" profile, which I'm sure you've heard about.  Facebook is testing it out on some profiles so you may already see it,  but it should be rolling out to everyone soon.  It was pushed by a week by the court as there is a potential issue with the "timeline" name and a small Chicago based company.

Also, Facebook is launching their new “Gestures” which means that developers can turn any verb into a button.  Instead of "liking" something, we will start to see "booking", "watching", "listening", etc...  We'll be leveraging this for our customers as well.

Couple new Facebook Stats:
1)  Facebook has now hit 800 Million users adding about 50 million since July; and most are considered active.
2)  Facebook just saw a new record for the most visitors in one day: a ridiculous 500 million!!

If you haven't taken advantage of our Social Media services, now's the time.  Give us a call or contact your account manager for further details!
 

Vanessa Humes takes a deeper look at your analytics:

Have you noticed your bounce rate increased?
We’ve been analyzing our customers’ data and noticed a recent increase in the bounce rate happening between July 1st through July 14th.  Around this time, we had more people hit the sites and leave soon enough that Google Analytics (GA) would count them as a bounce.

What’s contributing to my higher bounce rate? 
Our studies are showing that your peak rental season of when you will be able to engage more visitors on your site is from about May 1st to July 14th.  If you have Google Analytics set up on your site, log in, and go under “Content” – “Top Landing Pages” and click on the tab under the title “Top Landing Pages” that says “Entrances”.  Select “Compare Two Metrics” and select “Entrances” as your blue radio button and “Bounce Rate” as your orange.  You should see something similar to this: 

Notice the cris-cross around the middle of July.  With all the other variables remaining stable with your site, and seeing this trend applied to multiple sites, its safe to wager that more people are shopping the web looking for good last minute or weekend warrior deals.

What’s this mean for my site?
Make sure your specials are easy to find when you land on your page.  Preferably, above the fold (the area you see when you hit the website) and only a click away.  Though we still see that people want to search out for what they want specifically rather than first looking at the clearance rack (the specials), the Specials Page is definitely in the top 3-5 top content pages listed.

Make sure you’re also pushing other avenues you announce specials such as signing up for eblasts and social media.  You’ll want your visitors to follow you there so you can capture their information and push these deals to them in the future.  Be creative and detailed oriented.  Stand out from your competition.  You have a couple extra minutes this time of year to breathe so now is the time to really think about how to keep customers on your site and leverage the opportunities with social media and email marketing.

Need more ideas?
Contact us today at info@icoastalnet.com or your ICND account manager for more information.
 

Are you the ultimate football fan?  If you are, like our Facebook page - www.facebook.com/intercoastalnetdesigns and upload a picture of you being the ultimate football fan to our facebook wall or email contests@icoastalnet.com and be entered to win a $100 gift card.

Today is the last day to enter your photo.  It can be a person, a sports room, your pet.  Once you post or send it in, we'll post all of them in our gallery.  Then, you'll get your friends to vote for you.  The picture with the most votes will win $100 visa giftcard.  Follow us on Facebook for more information!

We recently asked our SEO director, Adam Hankey, Does Google Give Mobile Sites More Credit?  Here's his expert answer we'd like to share with all of you:

"Regarding the question, Google does indeed change the results a bit for those searching from a mobile device.

In the actual words from Scott Huffman, Google's Search Quality engineering director, "One of Google’s tenets is that we want to let you search the whole web, and in the mobile world the whole web is more than just the whole web that we normally think of. There’s another web, if you like, that we call the mobile web. And all I mean by the mobile web is sites and pages that are really optimized and made for mobile devices, right? Things you probably don’t want to return very prominently on the desktop but they’re very important results in mobile search. In the US you get things like CNN and other prominent sites where what they’ve done is taken their, typically taken their desktop site and made a nice mobile rendering of it for mobile users. "

Based on all of that, I would say you do get some added advantage in the algorithms if your site has mobile device formats.

Google wants to present what is going to satisfy the user the best, so you have to make available to them what they are looking for in the format that will work the best on their device.

Hope this helps,
Adam"

It’s very important to have reviews on your vacation rental site.  It helps build credibility for your business and encourages visitors to trust your brand and business.  Just like when you are shopping on Amazon.com and Ebay and you check out your sellers “score” and reviews, individual reviews on your vacation rental homes and condos help your visitors know what you show is true and what sort of experience they can expect if they book your rental.

There’s a number of ways you can integrate reviews and a number of sites out there than can help.  The most popular for Vacation Rentals is FlipKey, a community driven travel site that helps consumers find trusted vacation rental homes throughout the world, by providing real reviews of verified vacation rental properties.

FlipKey organizes the reputation of vacation rental properties by verifying that homes are represented by legitimate managers/owners and then collecting detailed reviews from real guests.  FlipKey’s Reputation Management tools then allow for vacation rental managers to post public responses to both positive and negative reviews to facilitate a constructive dialog concerning the quality of individual properties and services provided. This is a great tool to utilize to turn upside down past guests into a positive experience.  By posting to the public that their concerns have been taken care of, you are proving to your potential guest that you are a real company, you care about your vacation rentals, and you care about customer service and satisfaction.

Vacationers can use FlipKey.com to evaluate over 50,000 verified vacation rental properties and then book their accommodations directly online or call/email the manager for more information.  

If you don’t have a lot of self-generated reviews already on your site, you can use FlipKey reviews via their API to pull into your site.  This helps keep guests on your site while evaluating your vacation rentals and provides them the information they need to feel comfortable to book online.  Here's an example of one of our sites that features Flip Key Reviews.



You can deny some posts from showing on your site, but all reviews will be show on the Flip Key site.  We recommend you keep some bad review that have been taken care of or run of the mill (“I saw a Palmetto bug on the patio when it was raining!”), so that visitors know this is true information and they don’t need to seek the bad reviews else where.

With the answers exposed on the internet in numerous fashions, it’s important to keep the information available on your site in true, honest form so that you keep that visitor on your site. 

Here’s and example of a site ICND developed with the “self-generated” reviews. 



You'll see it's a great tool, but if you don't broadcast it, you won't get a lot of reviews right off the bat.  The best way to ensure you are generating reviews is to send a post-departure “Thank You” email with a form to submit the review and have it posted to your site upon approval.  Contest and giveaways also help generate your own reviews.  Self-generated reviews are great content for SEO purposes.  It allows for good, unique, relevant content about your individual rental that’s not posted on any other site.  Though Flip Key content is considered duplicate content, it won’t have as much value as unique, it is still good content to keep your bounce scores low, time on site high, and conversions (what REALLY matter) up.

It’s very important to be consistent when promoting your brand to potential customers and present customers alike. If you’re updating your company branded image, or changing it in any way, you need to communicate that to your customers in a positive way. Pinpoint the different ways in which your new branding benefits them, and then communicate that value to them.

When you communicate your brand to potential customers – whether they’re visitors to your website, viewers of your advertisements, or recipients of other marketing – it is critical to always reinforce brand awareness. For example, does your existing website design and copy communicate the your brand? If not, rework the logo, colors, and typography to express the true message your brand represents, then work with your copywriters to infuse your branding message in the text. Rewrite the descriptive page about who you are, rework product descriptions but be consistent, and anything else that has the potential to reflect your brand identity. The result should be cohesive so that the visitor knows without a doubt who you are and what value you have to offer.

Your updating should also include any form letters, brochures, and other material you have in use to reflect your brand. Revise any directory listings. If you’re giving your company a makeover, you have to update everything.

Stay true to your brand. Select a promotional item that complements your product or service. In other words, whichever promotional products you choose to buy, make sure they reflect your brand’s color scheme, and ensure that you’ll be able to place your logo and use your preferred font for logos and contact information. It does more harm than good to have a promotional item that is unable to reinforce all of the visual elements of your brand.

Now you don't have to wait for a website to put the Google +1 on the site  (though it's our expert opinion that you should).  Google just announced "+1 a web page, anywhere you go on the web."



Right now the button is only available for Google’s Chrome browser and there have been no indications as to when it may show up on other browsers as well.

When it comes to designing a new website for a client or perhaps "redesigning" an existing one - choosing the right stock photography for a project is often a step that either gets rushed or many times completely overlooked. Of course its always best to have original photography supplied by a client that actually shows their company, clients, brand, etc - (and even better if its professionally shot ) - but if it were always that easy, there wouldn't be an ever growing list of Stock Photography websites starting up every day across the internet.

The truth is, most small to medium size businesses don't have professional quality photos of their company - and often times its not necessarily that important depending on the specific industry of that company. Therefore, using stock photography to help "fill in the blanks" for photos on a website is often a cost efficient and logical step in the design process.

But two of the biggest problems with using stock photography often shows up when a client wants to either A) mix their original photos (often times taken themselves) with stock photos they find online, or B) choose such a diverse style of stock photos that it makes creating a cohesive brand/style near impossible once the design phase begins.

We will go into more depth and detail later on with how to choose the right stock photography for your project - but below demonstrates how using photos in the same series/style helps create a cohesive and uniform look as compared to choosing random stock photos that are chosen at random and not taking into consideration how it'll mix with the others...