866.249.6095Category: Vacation Rental Marketing
How To Generate Direct Bookings
By Vanessa Humes
Recently HomeAway has let their customers know that they will be changing the way that leads communicate with companies and owners that list their properties on HomeAway.
As one of the last Online Travel Agencies (OTAs) to email leads and allow direct communication with guests before booking, many Vacation Rental M
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Email Marketing: 5 Tips to Success in the Vacation Rental Industry
One of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people consider this to be an “old” tactic or their email itself looks like it is from 2001. However, with the proper efforts, email marketing can be one of the most powerful tools in your vacation rental
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The Cart Abandonment Mystery: Solved for Vacation Rentals
We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating r
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Get Less Abandoned Bookings
4 Quick Wins for Getting More Direct Bookings
By Vanessa Humes
As vacation rental marketers, we work so hard to get visitors to the website and into the booking funnel. We watch them spend minutes on the site (using technology like HotJar) finding the perfect rental and even get to the booking page. But then it happens. The mouse s
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How to take advantage of Google Search Trends
Google trends is one of the best and most versatile tools available for any marketer out there. There are literally billions upon billions of searches performed in Google every single day. So why not gather that information and use it at your will? You can use Google trends to discover basic data about your brand, your market share
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Top 5 Rental Website Conversion Tactics to Boost your Bookings
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving t
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ICND scored VRM Intel’s 2016 Best New Vacation Rental Website!
The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Do
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Mobile Bookings Are On The Rise [20+ Sites Data]
Let’s face it, there’s one word we’re all sick and tired of hearing:
Mobile, mobile, mobile.
It’s a topic we haven’t been able to get away from since responsive web design came back in vogue a few years ago.
Well, today I’m here to tell you that responsive design is great — but it’s a foregone conclusion nowadays that your website
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Periscope for Vacation Rental Managers
Periscope is the newest addition to the property manager’s tool bag. Use Twitter’s new live streaming app to market your properties instantly. Personalized videos increase the visibility of available rentals and allow you to connect with vacationers around the world.
By combining the power of social networking and the advantages of
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How Guests Actually Book Vacation Rentals Online
Online bookings.
They’re wonderful, aren’t they? You just sit back and relax, while guests enter their credit card information into a checkout page, giving you money.
If you’ve invested into a industry-leading vacation rental website design, you’ll start to increase your online booking percentage by a healthy margin. And, if
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