Category: Analytics

The AI of It All: How ICND is Shaping the Future of Vacation Rental Marketing

The AI Of It All… Conference season is in full swing, and it’s been incredible to see so many of our amazing clients at industry events hosted by our partners around the world. These gatherings bring the vacation rental community together to share strategies, brainstorm, and dig into the cutting-edge ideas shapi

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Decoding the Data: How to Leverage GA4 Insights for Vacation Rental Success

Are you feeling left out of the loop? Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join our club and provide you with all the insider tips & tricks that you’ve been missing out of since the launch of GA4. In the competitive world of vacation renta

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Conversion Rate Woes: And your vacation rental website isn't to blame

Sure, we’ve all been there, making our websites slicker than a greased otter in hopes of boosting your conversions. (And we build some really slick vacation rental websites here at ICND.) But here’s the kicker: it’s not just about how snazzy your site website looks or runs. Nope. It’s a whole world of extern

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GA4 Migration: 5 Steps To Not Miss

At InterCoastal Net Designs, we understand the importance of data-driven marketing strategies for vacation rental businesses. As the digital landscape evolves, migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is a critical step to stay ahead of the game and stay up to date with the latest tools and technol

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New Year, New Marketing Tips & Tricks!

As the New Year starts to kick-off, companies ask themselves a few questions about their vacation rental digital marketing efforts. “Is this the year I create that new marketing plan I always wanted and start exploring a new creative platform?” “Do I use a professional agency to help me manage all the changes I keep hearing abou

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Will 'Hosts' Be Replacing Traditional VRMs in 2023?

Those of you who know me or have seen me present at conferences know I love my soapboxes! I can get sidetracked into a rant at any time, especially when I am passionate about something like vacation rental seo. But that’s half the fun of it right? Not being Airbnb is now a household name, just like Kleenex. Pre-2019: “Oh, are you

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9 FAQ's About Google Analytics 4 (GA4)

The rumors are true Google has set a date to deprecate Universal Analytics – July 1 2023. The marketing team here at InterCoastal Net Designs has been working diligently behind the scenes to ensure that we are at the forefront of this switch. Fielding questions about GA4 and assisting clients with this migration is a main priority.

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How to Use UTM Links to Enhance Your Marketing

Have you ever visited a website via a link posted on Facebook or Twitter and seen a giant URL similar to the one below? This is what it looks like when you add UTM codes to your links! Screenshot of a website URL that has UTM parameters attached to it. All of the information included after: “https://www.icoastalnet.com/

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GA4 Explained: What It Is, How It’s Different & Everything You Need to Know

Table of contents Overview of Universal Analytics How Universal Analytics Works How a User is defined in Universal Analytics Why did Google Create GA4 How GA4 is different from Universal Analytics The three new reporting identities in GA4 User ID vs Client ID vs Google Signals What marketers can do with GA4

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