Move over Google…well not quite. But Topsy, a new search engine that pulls in Tweets (from Twitter of course), parses out irrelevant minutia (I'm so hungry, I'm driving to the beach, etc) and hands out results based on relevancy of search term AND the reliability/popularity of the Twitter.
What's this mean? Well, it means if and when Topsy becomes relevant to the masses, those who have built an authorative presence on Twitter (ahem) will come up in the SERPs of Topsy. And…for those of you who see the big picture. IF Topsy becomes relevant enough, Google will copy or gobble it up, making a Twitter presence EVEN more significant. So…how's that for a quick answer to your clients question…Why Social Media?
Be on the look out for more Internet Marketing and Social Media insights from InterCoastal Net Designs, a Web Development, Design, and Marketing company based between Myrtle Beach, SC, and Wilmington, NC.