Blind Pass Condominium: Case Study

 

Client: Blind Pass Condominiums

Location: Sanibel Island, Florida

Property Type: Condominiums & Townhouses

Amenities Offered:

• Heated Pool
• Sundeck
• Poolside Tiki Huts
• Tennis Courts
• Complimentary Kayaks & Canoes
• Private Beach Walkway

Primary Issues:

• Outdated website, lacking usability
• Inability to search & filter rentals easily
• Website wasn’t mobile friendly
• Website analytics were decreasing in overall users, new users and session duration, with continual decrease
• High user bounce rate

ICND Solutions:

• Website redesign with focus on user-friendly features
• Implemented SEO & PPC campaign
• Launch mobile-friendly site
• Blog redesign & management

Customer Results:

Drastic increase in bookings (1125%)

Overall increase in traffic up 18.45%, when compared with bookings increase these statistics prove that the website redesign is a key factor in conversions

Total Revenue increased 1275.45%

Digital Marketing Results (April 2018 compared to April 2017)

Successful Partnership:

Here at ICND, successful partnerships are the reason we’re excited to work for our customers everyday. Many thanks to Blind Pass for allowing us this opportunity and partnering in this case study.

“Great news Team ICND – So glad to see the increased online bookings and some early successes from Adwords.  Thanks for all your hard work on this!”  -Blind Pass Condominium

If your Vacation Rental team isn’t experiencing similar conversions and results from your marketing campaign, please contact us today.