Because our client roster continues to expand, ICND has brought a new player on board to help manage our Internet Marketing department. Starting in May, Brandon Evans (former Interactive Marketing Director at DSL Marketing)will be our Internet Marketing specialist (we don’t really like titles, but that one seems descriptive enough) and will pitch in on Search Engine Marketing (SEO and PPC), email marketing, and of course Social Media marketing – among other things.
InterCoastal Net Designs has one of the most extensive web programming departments in the area, so we’re always looking to create the next great module to help our clients grow.
In April, we’ve released our ICND Rental Management Service module (1.0). This module allows rental management companies (whether they are renting heavy equipment to vacation rentals) the ability to rent their wares online. Cut down on sales staff and phone calls and let your website do all the heavy lifting. Want to see an example? Check out the newly released BeachFunRentals.com for our rental management module in action.
InterCoastal Net Designs doesn’t sit idle on the sidelines. For the last couple of months, we have been developing an effective and manageable social media package, and have rolled it out in May. Because no business is alike, our social media marketing package is fluid enough to respond to the unique needs of your business, market, products, services, and overall expectations. At its core, this package is a consultancy service, and comes with the training and ongoing direction that will build your presence in many of the major social networking outlets.
ICND developed one of the first local MLS services on the Carolina coast nearly four and half years ago, and we’ve continued to fine tune it ever since. We’ve once again refined the usability and functionality of our MLS service, and will be releasing ICNDmls 3.0 in July. Great for easily and affectively pulling real estate properties onto your website, the ICNDmls service is great for fulfilling consumer expectations and search engine optimization (SEO). If you are a real estate agent or realty company, contact us today about our affordable ICNDmls 3.0 service and plug into the power of your own MLS.
Bing is Microsoft's new upgrade of its search engine LIVE search. Infact, LIVE is now Bing. Live.com is redireded to the new search engine. So what's new? Bing promises to make search easier by allowing a searcher to drill down through the search results until they find exactly what they want. Searchers looking to shop for something (say a digital camera) or book a flight or hotel can get directions, price ranges, specials, and even categories of different types of travel (cheap, luxury, oceanfront, etc).
So, kudos to Facebook on changing how they allow and implement businesses into their social networking site. (Yes, I know they did this some time ago). But, it's like jumping through flaming nuclear hoops to try to organize the whole effort. Here are some important questions to ask before you embark on Facebook Business Page Creation.
So, a common thread I have throughout my many discussions on Social Networking and the "conversations" that ensue is out segemented everything is, and how difficult it is to keep it all together. I mean, wouldn't it be nice to be able to view your emails, IMs, and all your social networking activity, all from one friendly interface? Well, Digsby gets the job done (see previous post), but it isn't nearly inclusive enough to handle all the niche communities popping up all over the web.
Move over Google…well not quite. But Topsy, a new search engine that pulls in Tweets (from Twitter of course), parses out irrelevant minutia (I'm so hungry, I'm driving to the beach, etc) and hands out results based on relevancy of search term AND the reliability/popularity of the Twitter.