InterCoastal Net Designs launches new Internet Marketing Blog

Well with newly hiring Brandon Evans in May, it’s no small surprise that he insisted that we create him his very own Blog for Internet Marketing.

 

Check out the ICND Internet Marketing Blog for tips, cool apps and widgets, cool websites, cool services, and well, just cool Internet stuff that can help you take your business to the next level.

InterCoastal Net Designs NEW Restaurant Marketing service – Big Business Bowl

ICND is working on a new Internet Marketing service specifically for restaurants. By building and maintaining an email database of customers that restaurants can send their own emails to, our Big Business Bowl service allows restaurants to tap into Internet Marketing for a very affordable price.

What  our Restaurant Marketing service will include:

– Email Database created by marketing specifically to your visiting customers (business card bowl). On a weekly basis, we’ll scan your customer’s business cards into an email database, from which you can blast out your own email campaigns (deals, offers, events, news, etc). We’ll also help you with ways on integrating your email marketing efforts into existing social networking accounts, and within your existing website. Don’t have a social media presence? Check out our Social Media Marketing package.

June Offer. Every business who signs up for our Big Business Bowl service in the month of June will receive 10% off any other web design, development, or marketing service, including but not limited to: custom email design, custom web design, menu design, business card design, and Content Management System implementation.
 

InterCoastal Net Designs hires Brandon Evans – Interactive Marketing Specialist

Because our client roster continues to expand, ICND has brought a new player on board to help manage our Internet Marketing department. Starting in May, Brandon Evans (former Interactive Marketing Director at DSL Marketing)will be our Internet Marketing specialist (we don’t really like titles, but that one seems descriptive enough) and will pitch in on Search Engine Marketing (SEO and PPC), email marketing, and of course Social Media marketing – among other things.

Many people know Brandon Evans as the author of the Internet Marketing articles published in Coastal Business Life, the Myrtle Beach Chamber newsletter, as well as the North Myrtle Beach newsletter.

Brandon Evans (we have to use first and last name because Mr. Evans is the third Brandon employed at ICND) brings the same helpfulness and know-how to our team. So, help us welcome him – and continuing with his previous tradition – should you have any questions about anything Internet Marketing related, do not hesitate to drop him an email.

ICND announces Rental Management Service and Software

InterCoastal Net Designs has one of the most extensive web programming departments in the area, so we’re always looking to create the next great module to help our clients grow.

In April, we’ve released our ICND Rental Management Service module (1.0). This module allows rental management companies (whether they are renting heavy equipment to vacation rentals) the ability to rent their wares online. Cut down on sales staff and phone calls and let your website do all the heavy lifting. Want to see an example? Check out the newly released BeachFunRentals.com for our rental management module in action.

InterCoastal Net Designs rolls out NEW Social Media Marketing Package

InterCoastal Net Designs doesn’t sit idle on the sidelines. For the last couple of months, we have been developing an effective and manageable social media package, and have rolled it out in May. Because no business is alike, our social media marketing package is fluid enough to respond to the unique needs of your business, market, products, services, and overall expectations. At its core, this package is a consultancy service, and comes with the training and ongoing direction that will build your presence in many of the major social networking outlets. 

Everyone is talking about Social Networking. Find out why. Contact us today about our Social Media Marketing Package.

What’s New at InterCoastal Web Designs: ICND MLS 3.0 upgrade

ICND developed one of the first local MLS services on the Carolina coast nearly four and half years ago, and we’ve continued to fine tune it ever since. We’ve once again refined the usability and functionality of our MLS service, and will be releasing ICNDmls 3.0 in July. Great for easily and affectively pulling real estate properties onto your website, the ICNDmls service is great for fulfilling consumer expectations and search engine optimization (SEO). If you are a real estate agent or realty company, contact us today about our affordable ICNDmls 3.0 service and plug into the power of your own MLS.

Learn more about our Real Estate Web Services and our Real Estate MLS integration services today. Various packages and benefits are avaible for our real estate service(s). 

Microsoft Rolls out NEW Search Engine – BING

Bing is Microsoft's new upgrade of its search engine LIVE search. Infact, LIVE is now Bing. Live.com is redireded to the new search engine. So what's new? Bing promises to make search easier by allowing a searcher to drill down through the search results until they find exactly what they want. Searchers looking to shop for something (say a digital camera) or book a flight or hotel can get directions, price ranges, specials, and even categories of different types of travel (cheap, luxury, oceanfront, etc).

So the big difference? Most other Search Engines want to give you the best results for your search the first time (whether they really are or not is debateable) and then pass you along to that website. Bing is different. It wants you to keep plugging around until you find exactly what you want (you do your research and reviews within the results page so to speak).

From an SEO standpoint, this means top rankings aren't as weighted as significantly in Bing as in a traditional search engine's results page (though it shouldn't be outright ignored). Why? Because your top ranked page, say for the term "Myrtle Beach hotel" is competing with "clarification" content. Bing says, ok – here are some hotels – but which kind of hotel do you want? Did you really want a condo? Did you really mean North Myrtle Beach?

For Bing rankings I imaginee (if their premise works) that terms will be more long tailed, traffic more qualified so much less quantity (amount of traffic), and the conversions should be higher.

I'm not exactly sure how their PAID ADS measure into all this "drilling down" of content? Or how your analytics would actually track which keyword phrase the visitor came to your site from. If I started with searching for "Myrtle Beach hotels" and ended up drilling down to "cheap Myrtle Beach hotel on the oceanfront" which keyword is actually tagged for drawing the traffic to your website? And better yet – which phrase should you optimize for?

For all you webmaster concerned with the new quality guidelines of Bing.com (not so far off from Live.com's quality guidelines), please read Microsoft Bing Quality Guidelines.

Microsoft is a big player, so it's never a good idea to figure them out of your SEO equation (even though their search market share is nominal compared to Google and Yahoo). If you need a current assessment of your website and how it measures up in the search engines, contact InterCoastal Net Designs today, a North Carolina SEO company.

How to Create a Facebook Business Page (with little to no hassle)

So, kudos to Facebook on changing how they allow and implement businesses into their social networking site. (Yes, I know they did this some time ago). But, it's like jumping through flaming nuclear hoops to try to organize the whole effort. Here are some important questions to ask before you embark on Facebook Business Page Creation.

If  your business is a one person show, then no big deal. You create a business account (from Facebook's home page, scroll to the bottom and look for the link on the right hand side. The line reads, "To create a page for a celebrity, band or business, click here."

Now, the first thing it's going to ask you is, "do you have a personal Facebook account."

Facebook doesn't like faceless group pages. After all, it wouldn't be "social" networking if it was just a bunch of marketers babbling back and forth to each other. But I digress…

If your business or organization has more than just one employee, picking a personal account to attach to your new business page is more important than you think. After all, there are no such things as permanent employees (unless you sign your own paychecks).

So, what if you assign your business's Facebook to an employee who suddenly leaves the company? You definitely don't want control of your group page going over to an ex- or discruntled employee. So really put sometime and effort into answering that question, or you'll be deleting your business page more times than you'd like to admint (trust me).

The next thing to consider is who to name as ADMINS for your business page. You should have a least one besides the creator (the owner or the president, or some other executive should always have ADMIN status, even if they don't use it). Having multiple ADMINS prevents your organization from ever losing complete control of your business page (unless of course you get rid of every single one of your ADMINS all at the same time).

ADMINS can make changes to the account, and post content from the BUSINESS (not from their personal accounts). This helps delegate social networking responsibilities across multiple employees (especially if your organization needs to cover multiple topics).

You can easily assign ADMINS by logging into your CREATOR account, and clicking into your FANS page. There will be a button beside each fan that allows you to name them as ADMINS. So, tell your employees or members to become FANS of your Business Page first, then you can upgrade them as ADMINS.

Remember, not everything that is FREE means it's not complicated. If you need some help getting your Social Media Marketing campaign off the ground, contact Intercoastal Net Designs, an Internet marketing company.