Recently, Google has taken to updating the local search algorithm to include new changes to their search results. A recent speaking engagement with the Brunswick County Chamber left us scratching our heads! After only a few weeks, a presentation that I’d prepared about local SEO had to be regenerated with brand new screenshots, updated changes and more. It goes to show you that search engine updates are always around the corner and you never know which elements are going to change.

Recently, I gave the local SEO presentation again at the Myrtle Beach Chamber on local search engine optimization. In a competitive market like Myrtle Beach, local SEO is really important. Hotels and resorts like Sandy Beach Resort and other in the Myrtle Beach area rely on local search. I’m happy to report that I’ve updated the slides to include certain elements of the Pigeon update and how it may affect your local search.

Check out the full presentation below and let me know if you have any questions about the local search algorithm and how the updates may have changed your organic traffic.

Author: Paul Hanak

Paul built his first website at 12 and ranked his first website on Yahoo when he was 18. Fast forward through 13 years of vacation rental marketing experience, he is now the Director of Digital Marketing for InterCoastal Net Designs, leading the team through some of the biggest industry changes for the vacation rental market, and some even bigger changes in the Google landscape. View all posts by Paul Hanak