Even though it has been years since the first mobile site, it’s still not at the top of the marketing budget for a lot of small businesses. But, it should be. About a year ago, Google started their mobile initiative to encourage business owners to take their sites mobile. If Google says you should do it, should you do it?
According to the results of Adobe’s Mobile Experience Survey done last year consumers prefer using Google to access a mobile website rather than using an app on their phone to make price comparisons, read product reviews and make purchases. A whooping 81% of those doing price comparisons preferred using a mobile website and 79% prefer mobile sites for reading product reviews but just a mere 37% of consumers would be satisfied making purchases using an app on their mobile device. That’s why it’s more important than ever to offer a mobile version of your website for your customer’s use on-the-go.
Online searches for residential foreclosure listings and other bank-owned real estate properties are booming! As people are looking to get a great deal on a property that is available at a greatly reduced rate and a quick sale, banks and other financial institutions are now able to cash in on this trend and help those people find their foreclosures and repossessed properties directly on the banking website.
Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve seen website form conversion rates that are in the single digits on an otherwise fabulous website. Website conversions can be highly successful if you keep some basic things in mind when creating your forms.