Facebook released its new “Offers” system this week to help local businesses promote specials. We first learned about these offers back in March during the Facebook Marketing Conference and are excited to see that they are now launched for all businesses. Take a look at the video below from Facebook and our tips below.
With over 140 million active users, Twitter has become one of the most widely used social media outlets for brands and consumers. It has become known as a platform where many users spend a considerable amount of their time online, yet brands are still scratching their heads trying to understand how to leverage Twitter for positive ROI.
Facebook ROI is often one of the biggest struggles to obtain. With over 900 million people on this social network, we know the need for us to have a presence but measuring it’s success is also extremely important. I’m going to go through a recent success story of one of Intercoastal Net Design’s Social Media efforts.
Many people are overwhelmed at the thought of making an online video for their business because they’re camera shy or think it’s more involved than it actually is. It’s actually quite simple and videos don’t have to be very long at all. Most digital cameras can record a video. Many computers come with a video cam installed or you can attach one that can record videos. Or you could use a simple video camera like the Cisco Flip video to record it.
It appears it’s no longer enough for local businesses to be ranked well in Google search engine results but now it’s of even more importance to be listed in the results of Google Places. With 97% of consumers searching on line for local businesses it’s important that your business be there.
Far too often people will create a Facebook presence for their business without any regard for search engine optimization. Google indexes Facebook Pages on a regular basis just like it does any other website so it’s important to use whatever way you can to boost SEO on these pages. Everything that is necessary when optimizing your website is just as important on your Facebook Pages.
One of the leading trends in marketing on the Internet today is managing your online reputation through Google+ Business Pages, a new feature released by Google in October.
Businesses of any size and in all industries should take advantage of the new Google+ Business Pages if for no other reason than for the major SEO benefits. Having a business page on Google+ will increase your company’s web presence far beyond where your website and Facebook will take you. If you think because you use Facebook you’re all set, you should think again! Google+ Business Pages work better than Facebook Profiles in that what you post on Google+ will increasingly appear in Google search results, something Facebook postings for your business will not typically do.