Orlando, VRMA we are coming for you! Not only are we coming for you, we are fully loaded and ready. We let our own marketing director out of his room, and he has some great informative information for you wont find anywhere else. Paul has been in the vacation marketing business for over 11 years now. He has some great insights and has seen all the trends and hype throughout the years. The Digital Marketing world is scary. After all, one mistake could wind up costing a good chunk of change out of your marketing budget with nothing but a head scratch and bewilderment to show in return.
The owners from Palmetto Vacation Rentals recently decided to upgrade their site. Len felt that the site was too busy and distracting for guests. Now it has streamlined specials, easier navigation putting the most important information into the hands of guests. Easier maintenance and administration reduces the amount of time spent supporting the site so the team can focus on helping guests to ‘Find The Best Myrtle Beach Vacation Rentals’
4 Quick Wins for Getting More Direct Bookings
As vacation rental marketers, we work so hard to get visitors to the website and into the booking funnel. We watch them spend minutes on the site (using technology like HotJar) finding the perfect rental and even get to the booking page. But then it happens. The mouse stops moving. The session ends. WHAT?! If this is what you have been experiencing, here’s a few easy things to do, and some more complicated that will help you drive conversions and more direct vacation rental bookings.
Google trends is one of the best and most versatile tools available for any marketer out there. There are literally billions upon billions of searches performed in Google every single day. So why not gather that information and use it at your will? You can use Google trends to discover basic data about your brand, your market share, your competition and seasonal trends.
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving this very common problem.
Stay in the loop.
If you’re like ICND, you hate missing out on industry news.
Your company realizes that vacation rental marketing strategies change drastically from year-to-year (heck – sometimes even month-to-month!). That’s why you need to join us in Wilmington, NC on October 26th for the 2016 VRM Intel Live! Conference.
The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Does the site promote your brand, the destination, and the homes in a professional way? Is the website responsive with great quality photos, descriptions and amenities? Is it easy for the consumers to refine their searches to find the right set of homes, and can you sort the searches in a logical way based on prices, bedrooms, and occupancy? How do you rank in google, and how easy it is for guests to sign up for your deals, promotions, or newsletters? In addition, will the website load fast on a computer, tablet and cell phone. InterCoastal Net Designs came in 1st with www.topsail-realty.com and 5th with www.oregonbeachvacations.com.
No one likes to miss out.
In the world of Vacation Rental Marketing however, you simply can’t afford it. Our industry changes greatly from year to year (even month to month) and your company’s response to these changes can truly make or break your site.
Last April, InterCoastal Net Designs was offered a speaking engagement at VRMA Eastern Regional Seminars in Atlanta, GA. Our very own, April Burns, delightfully informed attendees, the tricks of the Facebook trade when it comes to increasing engagement. The reception was overwhelming. Many learned important caveats about the role social media plays in their business. And here’s the best part: They asked us to do it again.
It’s amazing how much can change in a single year. Since we left VRMA Eastern last time, Team ICND has been busy – to say the least.
We streamlined our code base, launched around 25 high-converting vacation rental sites, and even doubled the size of our offices! Needless to say, we’ve learned a lot more about the vacation rental marketing industry along the way.