Local Search Marketing

Posted on Categories Marketing, Search Engine OptimizationLeave a comment on Local Search Marketing

With Google stating a mere 20% of their searches have any local relevancy it’s time to cast a broader net and employ local search marketing techniques for your business site. But what exactly does this mean? It means focusing on other local search engines and not just Google and these days there are plenty of them around. Following are the most popular ones you’ll want to focus your local SEO improvements around. Keep in mind that when you rank well with other search engines it will improve your ranking with Google.

1.    Facebook.
Make sure your business is listed under Facebook Places and that the information provided is correct. If you haven’t already, building a page for your business is a good local search marketing tool worth utilizing. Read More...

Utilizing Video As An Internet Marketing Tool

Posted on Categories Marketing, Search Engine Optimization, Social MediaLeave a comment on Utilizing Video As An Internet Marketing Tool

Want to be on the cutting edge of Internet marketing? With YouTube being the second largest search engine on the Internet, online video is one of the newest and hottest ways to market your company.

Many people are overwhelmed at the thought of making an online video for their business because they’re camera shy or think it’s more involved than it actually is. It’s actually quite simple and videos don’t have to be very long at all. Most digital cameras can record a video. Many computers come with a video cam installed or you can attach one that can record videos. Or you could use a simple video camera like the Cisco Flip video to record it. Read More...

How To Optimize Your Website Forms For Improved Conversion Rates

Posted on Categories Analytics, Marketing, Web DesignLeave a comment on How To Optimize Your Website Forms For Improved Conversion Rates

Forms are a great way to obtain much needed data from your users but they don’t work if people take one look and back away from them without ever typing a single keystroke. Time and again we’ve seen website form conversion rates that are in the single digits on an otherwise fabulous website. Website conversions can be highly successful if you keep some basic things in mind when creating your forms. Read More...

This Just In – Google Chrome Extension includes Google +1

Posted on Categories MarketingLeave a comment on This Just In – Google Chrome Extension includes Google +1

Now you don't have to wait for a website to put the Google +1 on the site  (though it's our expert opinion that you should).  Google just announced "+1 a web page, anywhere you go on the web." Read More...

Have a mobile version of your website

Posted on Categories MarketingLeave a comment on Have a mobile version of your website

Having a mobile version of your website is an ICND suggestion for the Best Web Changes for Vacation Rental Websites to Gear up for 2012.  It’s incredible to look at the analytics across many vacation rental companies’ websites and look at how the mobile traffic has increased in as little as this past year against last year.
Read More...

Social Media Marketing – How to get your ROI

Posted on Categories MarketingLeave a comment on Social Media Marketing – How to get your ROI

We live in a world where people want immediate gratification and MUST see their revenue directly related to social media or their not buying in to the fact that there IS a strong return coming from a social media investment. I'm going to take you through a few reasons why social media has never been so important to your business. Read More...

Social Media with ICND

Posted on Categories MarketingLeave a comment on Social Media with ICND

Jumping into Social Media is all about cultivating and building new and existing relationships.  Is it important?  -Some experts say that Social Media will be more valuable and widely used than search engines within the next 3 years!  With Intercoastal Net Designs, you WILL see increased traffic to your website, search engine placement, new relationships, sales and MUCH MORE…
 
Building Relationships
Social Media is all about building new relationships and cultivating existing ones.  By encouraging interaction, facilitating a platform for questions and activity, and networking with individuals on a more personal level; we will build these relationships, develop your connections and gain trust from clients and partners. Read More...

Take advantage of Google+ NOW

Posted on Categories MarketingLeave a comment on Take advantage of Google+ NOW

Google+ is the next big social network released by Google and poised to be a major threat to its’ much larger rivaled competitor, Facebook.  While Facebook has accumulated an incredible 750 Million users in the last 7 ½ years and Twitter has reached over 200 Million registered users in 5 years, in just 2 weeks Google+ has jumped to over 25 Million users.  Further, it’s not even open to non-Gmail users or to brands yet!  So why should your business jump on the Google+ bandwagon? …because it’s not a trend, it’s major shift that will affect where your customers and potential customers spend time online. Read More...

Q & A – Can I moderate Facebook Wall Posts

Posted on Categories MarketingLeave a comment on Q & A – Can I moderate Facebook Wall Posts

Question:

How is our Facebook monitored?  I do not use now for myself… on a business Facebook, can we view before allowing comments to show?  As you know, there are a few ugly people in the world who like to put themselves out there… Read More...

Marketing Trends inTravel Industry 2011

Posted on Categories MarketingLeave a comment on Marketing Trends inTravel Industry 2011

What to expect and what to see in 2011…

Hotels

In the first quarter of 2010, RevPAR increased around the world with the America's being up 5.3% according to Smith Travel Research (STR).  In 2011, the growth is on trend to continue across the globe. It's obvious that, although today’s bookings aren't quite where they were at during the pre-recession days, the industry is slowly managing to crawl out of its slump.  Which is good news for all of us! Read More...