What We've Been Working On – Month of December
It's been a busy end to the year and the momentum is rocking into the New Year. We'd like to take the time and send out a big Thank You to all of current customers that made 2009 such a success and look forward to working with you in 2010.
Is your traffic quality traffic?
Put your site and your marketing efforts to the test.
So you’ve had 2,567 visitors this month and only two sales online. What’s going on? You’re doing SEO, PPC, and other offline marketing tactics. Your results should be more, right? Yes. They should be more. So, let’s take a look at what might be causing this slump of proportion of sales per visitor.
Back in the Mad Men days of advertising, all you really needed to make it as a marketer was some machismo and a pack of Lucky's. Or so it seemed anyway.
Now, with the ongoing segmentation of the consumer Market (capital M), making it as a marketer requires an evolving skillset. Part Content Writer, Part Coder/Programmer, Part social media expert. And experience with the ancient arts of traditional and direct mail marketing doesn't hurt either. After all, even rocket scientists still study history. And, on the opposite site of the coin, to be a successful business owner, you'd better get a handle on the very same issues as well.