What We've Been Working On – Month of December

What We've Been Working On – Month of December

It's been a busy end to the year and the momentum is rocking into the New Year.  We'd like to take the time and send out a big Thank You to all of current customers that made 2009 such a success and look forward to working with you in 2010.

Here's some things we've worked on in December, 2009:

AeroFlow Health Care – New Website Launched:

AeroFlow Healthcare is the a provider of home respiratory and mobility equipment.  They came to ICND to help them update their website's look and feel and promote their products online.  ICND created a newly designed website that broke down their target audiences and allowed them to view information pertaining to their needs.

In addition, ICND is developing an online Sleep Apnea survey and starting a search engine optimization campaign Spring of 2010.

New Website Launched:  Baxley & Smithwick

Baxley & Smithwick Attorney's at Law selected ICND to design them a website to allow them to have an online presence.  They wanted a nice traditional look and information about all the different services they offer and their backgrounds and specialties.

The Palace Theatre – Selects ICND for website Design

Last but certainly not least, The Palace Theatre of Myrtle Beach has selected ICND to redesign their website.  The Palace Theater is looking for a fresh, new, clean look to highlight their shows and venue.  We're looking forward to a launch sometime mid January.

Harnessing the Power of your Website, Part II. Understanding Quality Traffic.

Is your traffic quality traffic?

Put your site and your marketing efforts to the test.

 

So you’ve had 2,567 visitors this month and only two sales online. What’s going on? You’re doing SEO, PPC, and other offline marketing tactics.   Your results should be more, right? Yes. They should be more. So, let’s take a look at what might be causing this slump of proportion of sales per visitor.

 

Back to the basics. Whether or not your site is booming or dragging, do you know who your customers are? Are you targeting the right audience? In the past couple of years, buyer’s behavior has really shifted. They have more control then ever, more information thanks to the internet, and are much more cost conscience because of the recession. So take an immediate look at your buyer from the last year and also look at their buying behavior and cycle. What’s the sex, age, average income? Where do they live? When are they buying? Here are some cool tools and analytics to find out.

 

Microsoft Ad Center has a great program to help you look at the demographics of your website. Check out their demographics prediction tool: http://adlab.microsoft.com/Demographics-Prediction/DPUI.aspx

 

Click on URL next to tool input and put in your website URL. It will bring back the results of your website based on different factors they record.

 

Then, put some of your top keyword phrases in the query tool and see what the results bring back.  Compare your site demographics to your keyword phrases as well as what you thought the results would be. You may be surprised on how far off you may be.

 

Check out some of your competitor’s sites and see where they pan out in comparison to the popular keyword phrases pertaining to your industry.

 

Then, pull up your Google Analytics or your analytic software and there you should be able to pull a map that shows you all of the geographical locations your traffic is coming from. Is that your target area?

 

Look at your bounce rate. If it’s high, you may need to adjust your content or your site or your marketing efforts. Look and see where your traffic may be exiting your site. Is there a disconnect somewhere? Are you able to take your visitor down the right path? Or, are they getting frustrated and leaving?

 

Next you look at your marketing both online and offline. It’s not necessarily the amount of traffic you send to your site, but the quality of traffic you drive to your site. The more targeted your marketing efforts are to your core audience, the more your inclined to have more sales. 

 

For more information about how to evaluate your marketing and traffic, contact us as info@icoastalnet.com with your questions or call 1-866-249-6095

The New Marketer's Survival Guide Prologue: Part 0.0.1

Back in the Mad Men days of advertising, all you really needed to make it as a marketer was some machismo and a pack of Lucky's. Or so it seemed anyway.

Now, with the ongoing segmentation of the consumer Market (capital M), making  it as a marketer requires an evolving skillset. Part Content Writer, Part Coder/Programmer, Part social media expert.  And experience with the ancient arts of traditional and direct mail marketing doesn't hurt either. After all, even rocket scientists still study history.  And, on the opposite site of the coin, to be a successful business owner, you'd better get a handle on the very same issues as well.

Everything is about the Web now (even more than yesterday it seems) and the WEB is all about content – original content. So, where are you going to get it? What is it going to say? Where are you going to put it? And that content better fit in as perfectly with the search engines as it does with your marketing message(s). Because of that a new marketer has to know all about webmaster quality guidelines, webmaster tools, and analytics. They better know about RSS feeds and how to syndicate content (blogs, page copy, press releases, reviews, white papers, photos, videos, etc) across multiple channels.

A new marketer better know about backlink strategies, how to use ftp and dig into some code. Not necessarily to write it but to appreciate it enough to find surface level stuff, like images, meta tags, and page text.

A new marketer better know how to localize efforts down to the very core segments that make up your customer base. No more one-size-fits-all advertising. 

You get the idea. Think of it this way. Back in the days when mega-brands still stalked the earth, the consumer Market was like Pangea. Now, as new marketers, we need to realize Pangea is gone, and where navigating through a world that's more like the Galapogos Islands – your brand or business being more like separatingly evolving Finches. Each media outlet produces a different kind of bird (albeit subtle), so don't buy one kind of bird seed.  Observe those separate communities. And then engage them.