We can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation rental industry is based around e-commerce so having the proper tools for that space is essential in closing the deal and generating revenue. And no matter who you are, we all have issues with cart abandonment.
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the many challenges many vacation rental managers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert those lookers into bookers is the first step into solving this very common problem.
We are excited to say that some of the ICND crew will be headed to the Streamline Summit starting September 28th – 30th. Like always we will be discussing trending topics in the website development and digital marketing world. We will also be highlighting some of our business automation tools that help streamline process and improve profitability.
In just a few short weeks, ICND will be heading to Red Rock, Las Vegas for the RezFest 2015 conference, held by HomeAway®. As a HomeAway® approved web developer that has integrated with their software for over 10 years, we’re excited to get the chance to participate as a Gold Sponsor. Our team will be giving a presentation on Website Conversion tips and tricks as well as a lunch round table engagement concerning things you should take into consideration when you’re looking to update your website.
InterCoastal Net Designs (ICND) is proud to announce our partnership with Duplin Winery. Duplin Winery, located in Rose Hill, North Carolina, is an award wining winery proudly producing sweet Muscadine wines served nation wide. The Duplin Winery marketing team attended a session at the Wilmington Chamber of Commerce where our marketing team presented on 2015 marketing strategy. Duplin Winery liked what they heard and set up a time to speak with ICND on how we could develop a creative marketing plan suited to them.
Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on new technology by keeping the same site for 4 or more years, you might be missing out on traffic as well!
*Just Updated: Our first session for August 6th is sold out! Hurry, register today for the others in the series!*
Mark your calendars. ICND is proud to announce that we have been chosen to present at the Myrtle Beach Chamber of Commerce – Chamber Academy for many sessions this August. We’ll be teaching attendees about Social Media, Online Marketing Strategy, Facebook Advertising, PPC Advertising, and Elements that make up the perfect website. If you are looking to improve your website or online marketing, join us for this free session. They are all 11:30-1:30. Lunch will be provided by, the nearly famous, Dagwood Deli for only $8. Register now here!
The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings?
It seems like the holidays start coming earlier and earlier every year. You can walk into a store in October, and see Christmas decorations. Here at ICND we waited until November 1st to start really pushing our holiday marketing campaigns.
InterCoastal Net Designs is excited to assist Telluride Rentals of Colorado in their online marketing efforts. Our primary focus for their campaign is social media management, Pay Per Click and SEO consulation. We are excited to expand our client base out west. Our main goal for their social media accounts is to increase brand exposure and awareness.