Only Dead Fish Go with the Flow

Posted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the Flow

Are You Swimming Into or Against the Current?

I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges.  Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees.  The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail.  They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.   Read More...

3 Mistakes You’re Making With Social Media

Posted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social Media

Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss 3 mistakes you’re probably making with social media. Read More...