7 Steps to Refresh Your Old Website (and Rank Again!)

Posted on Categories Marketing, Web DesignLeave a comment on 7 Steps to Refresh Your Old Website (and Rank Again!)

The internet has been around for nearly 30 years, and websites become faster and easier to use with each year that goes by. For some businesses, keeping their web presence fresh is part of their brand DNA. But for others, especially companies who have been around since before the dot com boom of the 90’s, their website isn’t as much of a priority, which means it’s easy for it to become outdated and fall to page 5+ in search engines. Read More...

The 5 tips To Vacation Rental Photography | Guest Post

Posted on Categories Marketing, Property Management SoftwareTags , Leave a comment on The 5 tips To Vacation Rental Photography | Guest Post

To stand out in the vacation rental industry you must have stunning photos that capture what’s great and unique about your space. Photography is an art but there are some fundamental things to know in order to get some amazing shots. Read More...

Don’t let ‘SEO Agency Audits’ & scare tactics trick you into better rankings

Posted on Categories Marketing, Search Engine Optimization, Vacation Rental MarketingLeave a comment on Don’t let ‘SEO Agency Audits’ & scare tactics trick you into better rankings

I’ve seen it more than I like. It eats at me. Annoys me. It even makes me internally “eye roll”. But yet, the dark cloud surrounding SEO triggers fear in website owners, especially when tools like SEM Rush or Moz spit out audit reports that have thousands of errors. These tools are NOT how you do vacation rental SEO. They are merely helpful guides. Read More...

The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.

Posted on Categories Marketing, Pay Per Click, Vacation Rental Marketing, Video MarketingTags , , , , , Leave a comment on The Benefits of Using Video and YouTube Ads for a Vacation Rental Property.

Why Should You Market Your Vacation Rental Management Business with Videos?

The increase in travel video viewings has been attributed to the growing popularity of mobile devices for video consumption. As a result, it’s never been more important for you to include videos in your marketing campaign as a vacation rental manager. Videos are great publicity tools for the business as well as for each of your rental properties. Read More...

#BookDirect Day 2021: Tips, Ideas, Strategies (example page designs)

Posted on Categories Industry News, Marketing, Social Media, Vacation Rental MarketingLeave a comment on #BookDirect Day 2021: Tips, Ideas, Strategies (example page designs)

It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings! Read More...

Taking Direct Bookings To New Heights

Posted on Categories MarketingLeave a comment on Taking Direct Bookings To New Heights

Well it’s official, there are no limits as to how far we will go to get you direct bookings! Don’t believe us? Check this out…

See, we told you! So the question is… how high can we take your direct bookings? Read More...

Why Do I Need A Website

Posted on Categories Marketing, Web Design, website trafficLeave a comment on Why Do I Need A Website

As a business owner, you have to think of multiple aspects of how you are going to achieve your goals in your industry. You need a product or service that people need, a way to deliver that product or service, and marketing to get the word out. Whether you are a small bakery, a consignment shop, or even a coffee shop, proper understanding of marketing is essential. Read More...

Conversions: Think Bigger than Dollars

Posted on Categories Analytics, Ecommerce Tracking, MarketingLeave a comment on Conversions: Think Bigger than Dollars

No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending more and more time searching for things online. This makes having a well-optimized website that ranks well in Google a must-have if you want to compete and earn organic traffic. Depending on your specific market, you could be competing with millions of other search results – which is why it’s so important to have ongoing SEO services for your vacation rental website. Read More...

Travel After COVID-19

Posted on Categories COVID-19, MarketingTags , , , , Leave a comment on Travel After COVID-19

COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before. Read More...

Your Guide to Blogging for Vacation Rental Websites

Posted on Categories Blogging, Link Building, MarketingLeave a comment on Your Guide to Blogging for Vacation Rental Websites

One of the most common questions from companies in the vacation rental space I get asked time and time again is in regard to blogs. How should they be written? What’s standard practice? How many should I write? How long should they be? Do they help with SEO?  
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