No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending more and more time searching for things online. This makes having a well-optimized website that ranks well in Google a must-have if you want to compete and earn organic traffic. Depending on your specific market, you could be competing with millions of other search results – which is why it’s so important to have ongoing SEO services for your vacation rental website.
COVID-19 came in roaring like a lion in March, and it hit the tourism industry hard, but it didn’t stop us from traveling. ICND has seen many of our clients hit a detour as many states shut down to help protect their residents from the virus. But domestic tourism didn’t stop for long. Yes, the tourism industry took a hit, but it has proven to us all that it will rise again even stronger than before.
One of the most common questions from companies in the vacation rental space I get asked time and time again is in regard to blogs. How should they be written? What’s standard practice? How many should I write? How long should they be? Do they help with SEO?
Are you managing your Adwords budget efficiently during COVID-19 travel?
In the world of Digital Marketing, every question has the same answer, “It depends”.No two clients are the same and each business requires a unique marketing strategy that fits in with it’s voice and plan. In the COVID-19 era, travel is inevitably going to be different which means your marketing strategy is going to have to be different too. We’ve all seen or heard the term GEO-targeting floating around internet chat rooms, making its way into casual water cooler conversations but what does it actually mean? Well if you aren’t using Geo-targeting in your Google Adwords campaigns, you may be losing valuable traffic and worse yet, your hard earned $$$ .
Google Search Console (previously Google Webmaster Tools) is a free platform that gives valuable insights about your website, allows you to update Google about your website changes, and informs you when Google’s crawl bot picks up any errors on your site that can impact usability and performance in the search results.
During this time, your news feed is probably littered with COVID-19 news and tips on how to make it through this downtime. With so many tactics to install within your site and business, there are few things that could separate you from the rest of the field. Starting off with Informational Banners and updated blog posts or landing pages, are great ways to show that you are keeping your guests first. The main purpose and focus should always be how to keep moving forward.
At InterCoastal Net Design we are no strangers to the benefits of technology and the resources that the digital world provides to help keep us connected virtually.
The current pandemic of COVID-19 is not only affecting the health of our society but also our economic future. How our leaders and heads of business choose to deal with this pandemic will move our society into a new era of remote work and education.
A How To Guide on Deleting Content
What is a content audit and how can it help you increase website traffic + conversions. Let’s start with the definition: A Content Audit is a way to get rid of under performing low quality pages to improve the health of a website.
It’s amazing how the vacation rental industry has become so dependent on online travel agencies. There’s nothing wrong with OTA’s but let’s face it, it results in extra fees for the guest. With the online travel agencies owning a large portion of the online advertising space, it can be difficult to find your place when it comes to digital marketing for vacation rentals. Particularly when your goal is to generate direct bookings!
Ready or not, it’s here! It’s 2020 and social media marketing is changing daily. So it’s time to really put some thought into your 2020 social strategy.
- What sort of audience are you going to target?
- How are you going to increase your engagement with your content?
- Overall, how are you going to leverage your social channels to increase conversions and drive revenue?
These are all questions that need answers if you are planning on implementing a social strategy this year. And if you aren’t giving your social marketing any thought, consider this: There are over 2.8 billion people using Facebook and Instagram daily! That’s a huge number and it’s growing. Even the smallest campaigns with little to no budget get results because the audience base is so massive. Furthermore, the amount of data that can be utilized for targeting is the best we’ve seen in the marketing world to date.