The Absolute Best Digital Marketing Memes (and why they’re so funny!)

Posted on Categories Analytics, Marketing, Pay Per Click, Search Engine Optimization, Vacation Rental MarketingLeave a comment on The Absolute Best Digital Marketing Memes (and why they’re so funny!)

You can call us “techy”, or maybe even “nerdy” or “geeky”, but any way you slice it, we have digital marketing inside jokes that really only make sense to us marketers. I mean, let’s face it, SEO is a dark art. There are so many facets and changes that it’s not only hard to keep up with, but the learning curve takes YEARS to really master. Rather than just writing about SEO, SEM, Email and algorithm changes, lets bring out the funny! Read More...

Choosing The Right Marketing Agency For Your Company

Posted on Categories Marketing, Vacation Rental Marketing, Vacation Rental Website DesignLeave a comment on Choosing The Right Marketing Agency For Your Company

There are several important factors to consider when choosing the right marketing agency, whether it’s for a new website or to manage digital marketing for your company. So how do you choose the right agency for you and your company? After all, there’s a lot that needs to be taken into consideration such as SEO, Pay Per Click advertising, social media management, website support, and overall your company’s branding! Here are some things we think YOUR agency should have:
100% Support – This is top of the list because no one wants to get left in the dark when it comes to their website or digital marketing. Make sure the agency you work with offers the support you need whether it be big website redesign projects or swapping out a banner image on Facebook. You and your company deserve 1st class support regardless or how big you are. Read More...

20 Year Anniversary: Q&A w/ Brandon Sauls

Posted on Categories Industry News, Marketing, Team NewsLeave a comment on 20 Year Anniversary: Q&A w/ Brandon Sauls

May 2019 marks InterCoastal Net Designs’ 20th year in business and much of our success can be attributed to our humble beginnings with Brandon Sauls at the helm. We recently sat down with Brandon to discuss where ICND is today, where we plan to go and how it all began with a fishing charter website. We live & breathe the tourism industry with our headquarters in the small beach community of Ocean Isle Beach, NC – making us well suited to understand our client’s business model and helping them see success in the vacation rental and tourism industries. Read More...

ICND & Key Data Partnership: Visualizing Vacation Rental Data

Posted on Categories Industry News, Marketing, Property Management Software, Vacation Rental MarketingLeave a comment on ICND & Key Data Partnership: Visualizing Vacation Rental Data

InterCoastal Net Designs is excited to officially announce our partnership with Key Data Dashboard. Key Data Dashboard’s products are a natural fit for our vacation rental client base. Their software integrates seamlessly with your Property Management Software to provide real-time insights focusing on the health of your business.

What Can You Expect from Utilizing Key Data?

Key Data Dashboard’s software provides three integral ways to plug into your metrics – performance, benchmark & pacing.

  • Performance: visualize vacation rental data, instantly! Regarding performance, Key Data provides an instant look at your revenue sources and can get targeted insights per property. Additionally, the software provides a unique geo-targeted heatmap. See exactly where your guests are coming from!
  • Benchmark:  Keep a pulse on your competition. Key Data’s benchmarking allows you to easily compare how your metrics stack up within your particular market. For instance, did you book more nights than your market competition?
  • Pacing: Examine future performance as of today vs. last year’s performance as of the same date. Pacing allows you to visualize your revenue and insights in readily available charts.
  • Read More...

    Afternoon Delight With April & David | AKA The Nameless Podcast

    Posted on Categories Industry News, Local News, Marketing, Vacation Rental MarketingLeave a comment on Afternoon Delight With April & David | AKA The Nameless Podcast

     

    We are so excited to launch our very own podcast where we will be talking about everything from Marketing Strategy to Vacation Rental News and everything in between! Alright, we will have a little fun with it too and there might be the occasional joke or two. We pride ourselves on staying ahead of the curve in the Vacation Rental Industry not only when it comes to Website Design and Marketing but also how the industry functions, right down to the consumers. What better way to share than just plain talking about it. Read More...

    Only Dead Fish Go with the Flow

    Posted on Categories Industry News, Marketing, Vacation Rental MarketingLeave a comment on Only Dead Fish Go with the Flow

    Are You Swimming Into or Against the Current?

    I left a marketing position for resorts in 2009 to join ICND where our focus was on vacation rentals. I quickly learned that the vacation rental industry was similar to the hotel industry, but growing quickly and up against some of the same hurdles as the hotel industry as well as many different challenges.  Similarly, the hotels had already gotten comfortable with putting their inventory on the OTA’s only to learn that the OTAs then wanted rate parody, didn’t give the guests information, and were squeezing profit margins with their high commission fees.  The hotels had to learn how to get guests to come back and book direct through direct marketing channels such as email and direct mail.  They already understood the power of an email address and how important it was to get a guest to come back and #bookdirect.   Read More...

    3 Mistakes You’re Making With Social Media

    Posted on Categories Marketing, Social Media, Vacation Rental MarketingLeave a comment on 3 Mistakes You’re Making With Social Media

    Social media has definitely earned it’s place in the ring with the big boys when it comes to vacation rental marketing. It has allowed us to engage with audiences on a very personal level and connect with people that were outside our grasp previously. However, there are some things that social media does not do and, in some cases, it tends to get a little too much credit in the grand scheme of the digital marketing plan. Today we are going to discuss Read More...