No matter how you cut it, websites can be a massive, necessary investment for vacation rental companies. As technology has advanced and become a larger part of our everyday lives, people are spending more and more time searching for things online. This makes having a well-optimized website that ranks well in Google a must-have if you want to compete and earn organic traffic. Depending on your specific market, you could be competing with millions of other search results – which is why it’s so important to have ongoing SEO services for your vacation rental website.
|#||Source||Revenue||% of Revenue|
|7||blu172.mail.live.com / referral||$4,624.80||0.80%|
If you add together Google, Bing, Yahoo and Aol, you will see $336,341.59 in revenue from ICND Organic SEO Efforts.
They have converted $57,470.53 from their Pay Per Click Campaign
They’ve converted $4,930.91 from their Facebook campaign
They’ve converted $4,624.80 from their email marketing campagin
This is of course not counting phone calls, which is often attributed to marketing efforts as well. And many of those direct leads (source #2) could have been coming from Facebook or other marketing sources. Marketing isn’t about just about converting online, it’s about putting your name in the back of people’s minds so when they’re ready to book, they find YOU!
Unfortunately, this client did not have ecommerce tracking on their site prior to 6 months ago, so we cannot compare this year’s online revenue to last years. However, we can tell that their traffic is up 22.33% from this same time last year (comparing 1/1/13-3/3/13 to 1/1/14-3/3/14). They’ve had over 6,000 more visitors on their site this year than last!
If you’re a current ICND client, talk to your account rep and make sure you are set up on Ecommerce Tracking or Goal Tracking. If you’re not an ICND client, contact us today for a free marketing analysis. This isn’t only for vacation rentals or retail sites. A “goal” can be as simple as someone filling out a contact form. If you don’t sell anything online, we still want to be able to track your leads and ecommerce and goal tracking are the perfect way to track this. Goal and Ecommerce tracking are a large part of ICND SEO efforts. It is important to not only see that you are getting traffic to your site, but also to see that the traffic is quality traffic that will convert to revenue. Numbers don’t lie. With the right amount of time and revenue invested into your marketing plan, we can help you grow too!