Author Paul HanakPosted on Categories Search Engine Optimization, Support TipsLeave a comment on How To Depersonalize Google Search Results It’s the worst email we get.
“I’m ranking very high in Google for keyword here!”
I’m squeamish to check — and sadly, some of time, my worst fear is realized.
I carefully craft an email with a harrowing punchline:
Author Paul HanakPosted on Categories Search Engine OptimizationLeave a comment on 10 SEO Mistakes Managers Make When Redesigning a Website Is your website looking a little dated lately and in need of a fresh, up-to-date look? Before embarking on a website redesign project, here are 10 mistakes to avoid that will have an impact on the SEO of your site:
Author Paul HanakPosted on Categories Pay Per ClickLeave a comment on Beware The Poor Landing Page – Tips & Tricks On More Conversions With Paid Advertising I can’t tell you how many times I’ve heard it.
A client is not interested in pay per click ads as a potential advertising channel. They’ll say:
But I’ve tried it before — the return was awful.
Author Paul HanakPosted on Categories Search Engine OptimizationLeave a comment on Local SEO Tips: Updates & Changes Afoot Recently, Google has taken to updating the local search algorithm to include new changes to their search results. A recent speaking engagement with the Brunswick County Chamber left us scratching our heads! After only a few weeks, a presentation that I’d prepared about local SEO had to be regenerated with brand new screenshots, updated changes and more. It goes to show you that search engine updates are always around the corner and you never know which elements are going to change.
Author Paul HanakPosted on Categories Property Management Software, Vacation Rental MarketingLeave a comment on Find A Proven Solution When Choosing Your Next Property Management Software Choosing a property management software is an important choice for any vacation rental company. The property management software is the “engine” for your booking process. Choosing the right engine is critical to the success of your rental company, and like car engines, they are expensive and difficult to swap and move around. If you are reading this and planning a switch, you’ll want to choose the right property management software. “Right” is a relative term; you’ll want to consider the number of properties, your website needs, features and cost as part of this choice. The best choice for you may not be perfect for another vacation rental company.
Author Paul HanakPosted on Categories Pay Per ClickLeave a comment on Staggering Pay Per Click Results: A Vacation Rental Case Study Here at ICND, we’re all about finding the path of least resistance for increasing profits. For some clients, that means that we’ll be working on content for their website, updating an old site with a fresh design or creating intelligent social media marketing campaigns.