As email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over time?
As you’re probably aware, SEO is a critical marketing channel if you want your vacation rental website to grow and book more stays in 2016 and beyond. Typically, clients want to rank for highly competitive keywords like “Myrtle Beach rentals” or whichever area you’re working with. While this is possible, it’s a long path to success and requires a long investment period in terms of time and money to see it through.
Team InterCoastal Net Designs is back from New Orleans for VRMA Annual 2015 and it was a blast!
For three days, we took the stage, vendor showcase (and some bars too) to have the most fun and education possible. I think it’s safe to say that everything we set out to do was accomplished.
Let’s face it, there’s one word we’re all sick and tired of hearing:
Mobile, mobile, mobile.
It’s a topic we haven’t been able to get away from since responsive web design came back in vogue a few years ago.
They’re wonderful, aren’t they? You just sit back and relax, while guests enter their credit card information into a checkout page, giving you money.
If you’ve invested into a industry-leading vacation rental website design, you’ll start to increase your online booking percentage by a healthy margin. And, if you’re like us, you want to see how your marketing investment is going to pay off in the long-term.
It’s the worst email we get.
“I’m ranking very high in Google for keyword here!”
I’m squeamish to check — and sadly, some of time, my worst fear is realized.
I carefully craft an email with a harrowing punchline:
I can’t tell you how many times I’ve heard it.
A client is not interested in pay per click ads as a potential advertising channel. They’ll say:
But I’ve tried it before — the return was awful.
Recently, Google has taken to updating the local search algorithm to include new changes to their search results. A recent speaking engagement with the Brunswick County Chamber left us scratching our heads! After only a few weeks, a presentation that I’d prepared about local SEO had to be regenerated with brand new screenshots, updated changes and more. It goes to show you that search engine updates are always around the corner and you never know which elements are going to change.
Things To Consider When Choosing A PMS
Choosing a property management software is an important choice for any vacation rental company. The property management software is the “engine” for your booking process. Choosing the right engine is critical to the success of your rental company, and like car engines, they are expensive and difficult to swap and move around. If you are reading this and planning a switch, you’ll want to choose the right property management software. “Right” is a relative term; you’ll want to consider the number of properties, your website needs, features and cost as part of this choice. The best choice for you may not be perfect for another vacation rental company.
Here at ICND, we’re all about finding the path of least resistance for increasing profits. For some clients, that means that we’ll be working on content for their website, updating an old site with a fresh design or creating intelligent social media marketing campaigns.