ICND Welcomes Kara Kacmarcik to the Team!

Posted on Categories Team NewsTags , ,

We’re thrilled to extend a warm, Southern welcome to Kara, the latest addition to the ICND Team! It’s exciting for us, and we can’t wait to share more about her. Below, you’ll find a personal Read More...

Boost Your Vacation Rental Bookings with Simple SEO Strategies: A Complete Guide for Managers

Posted on Categories Search Engine Optimization, Vacation Rental Marketing

Welcome to the essential guide for vacation rental companies looking to navigate the world of Search Engine Optimization (SEO). Online visibility is crucial to vacation rental managers’ success Read More...

Decoding the Data: How to Leverage GA4 Insights for Vacation Rental Success

Posted on Categories Analytics, Blogging, Industry News, Search Engine Optimization, Vacation Rental Marketing, VRMA Community

Are you feeling left out of the loop? Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join Read More...

Conversion Rate Woes: And your vacation rental website isn’t to blame

Posted on Categories Analytics, Vacation Rental Marketing

Sure, we’ve all been there, making our websites slicker than a greased otter in hopes of boosting your conversions. (And we build some really slick vacation rental websites here at ICND.) But here’s the kicker: it’s not just about how snazzy your site website looks or runs. Nope. It’s a whole world of external factors playing puppet master with your conversion rates. Factors you may haven’t even thought about!

“When comparing YOY conversion rates, it’s never apples to apples. So many factors dictate how well you convert, even with the best website on the planet. “

Paul Hanak (that’s me, 20 year SEO veteran and 15 year vacation rental marketing expert)

Let’s warm up with an easy one.

1. Who’s Booking Your Rentals? The Surprising Demographics

Picture Hilton Head Island, where the over-45 crowd isn’t just a majority—they’re practically the whole audience, making up over 80% of guests. And here’s the kicker: a whopping 30% of these folks prefer old-school phone bookings.

It’s extremely rare a client has a fully functional call tracking system that can track conversions from different sources. They are either expensive or time-consuming to monitor. That leaves with a gap that isn’t bridged by an online conversion. Sure, they may be looking online, but then finally call to talk to that “real person”, thus making it seem like your PPC or social media efforts didn’t yield that result.

To top that off, demographics are constantly changing. Gone are the days where grandma and grandpa rent the same house in the OBX for the entire family, each and every year. Everything is shifting.

Action Item: When we do have clients with advanced tracking, we are able to attribute

Seaside Vacations: Celebrating Excellence as VRMA’s 2023 Vacation Rental Management Company of the Year

Posted on Categories Myrtle Beach Web DesignTags , , , , ,

We are thrilled to announce that our longtime partners at Read More...

GA4 Migration: 5 Steps To Not Miss

Posted on Categories Analytics, Vacation Rental MarketingTags , , ,

At InterCoastal Net Designs, we understand the importance of data-driven marketing strategies for vacation rental businesses. As the digital landscape evolves, migrating from Google Universal Analytics Read More...