ICND Hits Hilton Head to Talk about Optimizing Your Website & Your Budget

Brandon Sauls - Hilton Head Island Escapia SeminarThis past week, members of the ICND team (Vanessa Humes, Emily Hardesty, and Brandon Sauls) hit the road and traveled to the beautiful island of Hilton Head, SC.  There they met with vacation rental management companies that were attending the Escapia Breakfast seminar to talk about how to optimize your website best to optimize your budget.  Some things we talked about:

  • Website Optimization – Making sure your website is functional and has good usability for your visitors
    • Funneling Traffic by creating paths for your customer segments
    • Functionality – Quick searches, detailed searches, large professional pictures and details
    • Clear Call to Action – Quick contacts, easy location of buying actions, featured specials
    • Cohesive Brand representation – promote social media, splash pages for campaigns leading into the site, clear specials that are easy to purchase
  • Optimize your leads
    • ICND Lead Tracker- contact us for more information
    • Tracks leads into reservations with referring URLS
  • Optimize your budget
    • ICND Revenue Tracker
    • Track marketing dollars beginning to end
    • See which marketing campaigns are most profitable

Other topics of interest we spoke about:

  • Recent changes to the Google algorithm
    • The way search results are displayed
    • How reviews play a part in your ranking
    • Google places
    • Google Tags and Ad Extensions
  • The importance of claiming Places listings through out directories
  • Social Media
  • ICND Eblast pro
    • Automated response to new leads
    • Customized confirmations, pre-arrival, thank you surveying.

For more information about this presentation or our services please give us a call or shoot us an email at info@icoastalnet.com

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