VRM Intel Live 2016!

Stay in the loop.

If you’re like ICND, you hate missing out on industry news.

Your company realizes that vacation rental marketing strategies change drastically from year-to-year (heck – sometimes even month-to-month!). That’s why you need to join us in Wilmington, NC on October 26th for the 2016 VRM Intel Live! Conference.

You’ll get the chance to see some of the top names in our industry give never-before-seen presentations you simply can’t afford to miss!

Just to name a few:

2017 Marketing Plans with Amy Hinote

Cutting Costs and Increasing Profitability with Ben Edwards

Listing Site Optimization and Independence with Amber Mayer


Click here to get the full schedule for VRM Intel Live! 2016.

Don’t let the competition pass you by.

In an industry that changes as rapidly as Vacation Rental Marketing, events like VRM Intel are of utmost importance. But it’s not simply the fact that you’ll learn new strategies at the conference that makes it so important.

The thing is, everyone who attends will learn these new tactics.

That means that if your company has decided not to attend VRM Intel Live! this year, they are essentially handing over the reigns to all their competitors – who will surely be there.

Join ICND in making sure the foothold you’ve worked so hard to achieve isn’t lost completely due to a single poor decision.

Get your name out there.

But VRM Intel Live! isn’t all about the competition.

You know as well as ICND that getting your well-earned good reputation out into the industry while building new business relationships can be equally important. This conference is the perfect opportunity for that.

Some of the biggest names in the vacation rental marketing industry have already signed up to attend, so don’t miss your chance to meet them face-to-face & in one place!

Can’t make it in October?

That’s perfectly okay! Team ICND will also be attending the VRM Intel Live! Conference in Sandestin, FL on November 30th. It features all of the same presentations and events, so we hope to see you there too!


Click here if you still need to purchase tickets for the Wilmington Conference.

Check out Team ICND at VRM Intel Live 2016!

Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

ICND scored VRM Intel’s 2016 Best New Vacation Rental Website!

 

vrmintel-best-2016-website

The news is in! VRM Intel has selected its Best New Vacation Rental website for 2016. VRM asks the industry professionals to submit their favorite vacation rental company management website that have launched in the past 12 months to compete for the best. There were several deciding factors that went into judging the best pages. Does the site promote your brand, the destination, and the homes in a professional way? Is the website responsive with great quality photos, descriptions and amenities? Is it easy for the consumers to refine their searches to find the right set of homes, and can you sort the searches in a logical way based on prices, bedrooms, and occupancy? How do you rank in google, and how easy it is for guests to sign up for your deals, promotions, or newsletters? In addition, will the website load fast on a computer, tablet and cell phone. InterCoastal Net Designs came in 1st with www.topsail-realty.com and 5th with www.oregonbeachvacations.com.

Ranked #1- Topsail-Realty.com

Topsail-Realty.com met quite a few of those deciding factors and more. As soon as you land on the page you see a high quality montage of the Topsail area in the header video and featured properties on the homepage

intercoastalnetdesigns

Additionally, it features quick call outs to popular search pages.

 InterCoastal Net Designs

Interactive display for homeowner acquisition that leads to a professionally done property management page!

intercoastalnetdesignsdisplay

Topsail Realty also features a quick search that lets the consumers select quick options like, high internet, dog friendly, and smart homes. The refined search allows for visitors to drill down their search results by area, location, amenities, beds, baths, and price range and also sort by number of beds, occupancy, or alphabetical order. In addition, search results allow property manager to pin properties to the top that need more attention.It contains urgency features which shows the number of people interested (viewed) the property

intercoastalnetdesignsurgency

 

The calendar doesn’t allow you to check dates to arrive that would be outside booking parameters (must call to book partial stays).  This results in less error and confusion for the customer.

Property detail pages were decorated with a split cost calculator, social media shares, request more info forms, reviews Q&A, calendar block out dates,  and a break down of pricing – combines total, but ability to see details of charges.

The booking page is optimized with the ability to add on add-ons at the checkout.

intercoastalnetdesignsaddon

 

Ranked #5- OregonBeachVacations.com

Oregon Beach Vacations came in at 5th place. The header is decorated with a beautiful enticing picture of the local area. We made it easy to help the consumers refine their search to find the right set of homes with the property detail page. It includes the sticky availability search & custom calendar to select availability

 

oregonbeachpropertydetail

In addition, the search results were refined to include urgency features, to let the consumers know how popular the property is, and the percentage of properties already booked. We also made it easy for the consumers to see the ratings of their destinations and the overall reviews of the company

oregonbeachproperties

Vacation rental agencies choose us, because we create websites that both impress and boost your presence with the industry, all while working within various budgets. We will take care of all the details—customer service is what we do best—so you can focus on your organization—what you do best. We design your website to be responsive and mobile. We have a team that keeps up with the latest industry news, so you don’t have to!

InterCoastal Net Designs set the design standard for vacation realty websites. Our commitment to excellence in design and usability, keeps us at the top of our industry and a step ahead of our competitors. Don’t hesitate to contact us to learn about building a custom website for your company.

 

 

VRMA 2016 National Conference

No one likes to miss out.

In the world of Vacation Rental Marketing however, you simply can’t afford it. Our industry changes greatly from year to year (even month to month) and your company’s response to these changes can truly make or break your site.

But imagine if you knew everything you could possibly need to know about the state of VR Marketing in 2016.

Well, that’s exactly what you’ll learn when you join Team ICND at VRMA National 2016! We’re giving 3 presentations at the conference, all packed with information and strategies you can’t pass up.

2017 Marketing Game Plan

With the seemingly endless supply of marketing advice you can find these days, which sources can you really trust? To put it simply – not many of them.

That’s why you need to hear from ICND – a company in your specific industry that knows exactly what you’re going through.

We’ve been very successful using the strategies Brandon Sauls (President), Vanessa Humes (Director of Sales), and Paul Hanak (Director of Marketing) are going to teach you in the 2017 Marketing Game Plan presentation – and we want the same for you, so don’t skip this one!

Big Dog Conversion Tactics

Many companies get lost in the weeds because they’re not willing to think big. They believe all they need to do to get by is to figure out what the competition is doing and then to do that slightly better.

Here’s the thing – they’re right.

But do you want to just “get by”, or do you want to play the game like a Big Dog and rake in those Big Dog conversions? If you answered the latter then you absolutely have to come hear Brandon and Vanessa’s Big Dog Conversion Tactics presentation.

Leverage Social Like a Pro

Did you know that when the first trains were invented, people were terrified to ride them because they genuinely thought the human body would melt at speeds faster than 30 miles per hour? Because of this, the first companies to start utilizing the train for business ruled the game for decades.

This story seems pretty silly to us nowadays, but it’s a perfect example of how a simple lack of knowledge about a new technology can lead to your competitors passing you by.

We’ve had a ton of success using Social Media for our clients, and we’ve learned a lot along the way. That’s why our lead Saleswoman April Burns is giving her Leverage Social Media Like a Pro presentation, and you can’t miss it!

Check out Team ICND at VRMA National 2016!

Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!


Click here to get the full schedule for VRMA National.

InterCoastal Net Designs Offers Part II for VRMA [Webinar]

 

color right

Last April, InterCoastal Net Designs was offered a speaking engagement at VRMA Eastern Regional Seminars in Atlanta, GA. Our very own, April Burns, delightfully informed attendees, the tricks of the Facebook trade when it comes to increasing engagement. The reception was overwhelming.  Many learned important caveats about the role social media plays in their business. And here’s the best part: They asked us to do it again.

Tune-in on Thursday, August 25 to the VRMA webinar “Get More Engagement Through Social Media With Your Team – Part II”. Starring April Burns and ICND social media specialist, Dan Sever, for an informative and fun outline of what your business can do to increase web traffic through social outlets. Starting at 1PM EST, this one hour session will cover:

  • Social Analytics
  • Attracting more potential guests
  • Reputation management
  • Facebook Ads

Back with brand new “April’s Action Items”, attendees can expect more key takeaways to help boost their online conversions. To register for this webinar, Visit Here

VRMA 2016 Eastern Conference

It’s amazing how much can change in a single year. Since we left VRMA Eastern last time, Team ICND has been busy – to say the least.

We streamlined our code base, launched around 25 high-converting vacation rental sites, and even doubled the size of our offices! Needless to say, we’ve learned a lot more about the vacation rental marketing industry along the way.

icnd-vrma-eastern-2016

That’s why we’re so excited to see you at the VRMA Eastern Conference this year. We love giving back to our industry, so we put together two awesome presentations to let you in on the secrets we’ve uncovered.

If your company utilizes VR Marketing of any sort, you can’t afford to miss these talks – and we can’t wait to see you there!

Dominate your competitors with Social Media.

The first presentation from ICND is called Get More Engagement Through Social Media With Your Team. As you know, Social Media is incredibly important in the world of Vacation Rental Marketing – and is only becoming more so.

Over the years, we’ve made much use of its great power and have consistently improved and adapted our strategies along the way. It’s been a long yet rewarding road for ICND to discover the Social Media strategies that actually worked best for our industry.

That’s why we want to help you to skip over that struggle by teaching you everything we learned – putting your company on the fast track to Social Media domination!

The talk will be held from 11 – 12 a.m. on Monday, April 25 and will be presented by our own Account Executive April Burns. Come learn how ICND has been able to get our clients more engaged social traffic, as well as improved online recognition and reputation management – and how your company can do the same!

Onboard new homes easier than ever before.

Our next presentation is called How To Onboard New Homes Effortlessly. In the Vacation Rental Marketing industry, we all know how confusing and long-winded the onboarding process has the potential to be.

That’s why ICND want’s to teach you how to properly take on a new vacation rental home, all the way from signing on to adding the home to your website.

The talk will be held from 3 – 4 p.m. on Monday, April 25 and will be presented by ICND President Brandon Sauls and our Digital Marketing Director Conrad O’Connell.

Come learn about the “Ready To Rent” Checklist we’ve developed for Property Managers (who now love us for making their lives easier), and how we keep our property owners happy from day one by effectively marketing their homes online.

There are a lot of takeaways from this talk – and it’ll leave you wanting to run back to the office to put our strategies to use immediately!

Come see us!

At the end of the day, no presentation can cover everything – no matter how awesome. That’s why we hope to meet you in person this year at VRMA Eastern!

Come by our booth (# 33) and we’ll be happy to answer any burning questions you’ve got – or we can just shoot the breeze!

At ICND, we love throwing around ideas with our fellow Vacation Rental Marketing friends. So, come see us at VRMA this year and let’s get Summer 2016 started off right!


Click here to get the full schedule for VRMA Eastern.


Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

On The Road With ICND

This year, the team at ICND will be attending the annual NAVIS Leaders Conference. The event takes place February 24th-26th and will be held at the Rosen Centre Hotel in Orlando, FL.

ICND founder Brandon Sauls is a NAVIS Certified Partner, and will be giving a presentation titled Website Conversion Rate Optimization that’s not to be missed.

The biggest names within the hospitality sales and marketing industry will also be attending/speaking at the event, so this could truly be the most important conference many businesses attend this year.

We know Conversion Rate Optimization.

If there’s one company within the vacation rental industry that knows about conversion rate optimization, it’s ICND. Since our President Brandon Sauls founded the company way back in 1999, the creation of highly converting websites has been a large part of the infrastructure of ICND as a business.

And we want you to learn from our mistakes.

Of course, you can’t do what we do for as long as we have without making some mistakes along the way. With such a large variety of sub-categories within the hospitality industry, there’s a seemingly endless variety of websites in need of conversion optimization. The tactics that work for one type of site will not necessarily work (and often simply won’t work) for a site of even a slightly different variety.

So, come on down.

That’s why you need to come hear Brandon’s “Website Conversion Rate Optimization” presentation. Over the many years, ICND has worked to optimize an incredible variety of sites and has come to understand which tactics work (and which really don’t work) for any given site. Brandon’s presentation will serve to illuminate these secret tactics, and help you avoid the mistakes many companies are making (some without even realizing it).

We’ve got this covered.

At the end of the day, there’s really no better measure for experience than a business’ longevity. As you know, within the marketing industry the number of truly long-lasting companies is relatively microscopic. ICND is one of the rare exceptions, and that’s why we know you’ll be running back to the office immediately after our presentation to implement the tactics we’re going to teach you.

Industry leading guest speakers.

This year’s NAVIS Leaders Conference will be wrought with industry leading experts. Just to name a few, Larry Mogelonsky and Peter Yesawich (of LMA Communications Inc. and MMGY Global, respectively) will be guest speaking. There will also be a variety of presentations from NAVIS Certified Partners (our very own Brandon Sauls, for example).

Who you’ll actually get to talk to.

We’ve all been to conferences that are so over-scheduled that they leave no time for discussion or one-on-one time with the speakers. This is not that kind of conference. Rather, you’ll have plenty of time to ask questions at the end of each presentation, or to speak directly with the speakers at their individual booths.

It’s the perfect chance to network.

The skills that you will take away from this conference are one thing, but let’s not forget the fact that you’ll be surrounded by the biggest names in the hospitality sales and marketing industry. That means that you’ll get the chance to build lasting business connections with the companies in your industry that truly matter.

Thought-provoking industry discussions.

It is quite common to attend a conference only to realize that many of the presentations were included simply to fill time. Once again, the 2016 NAVIS Leaders Conference is not that conference. Instead, it will be packed with a large variety of stimulating presentations from industry leaders.

That relate directly to your business.

It’s one thing to give an interesting, thought-provoking presentation. It’s a whole other animal to give one filled with strategies that listeners can immediately take back to the office and implement the very next day of business. That’s what makes this conference so different – every presentation you’ll see fits the latter criteria, and none are simply time fillers.

Come ready to learn and participate.

The conference was designed precisely to connect businesses with industry leaders so that these extremely important discussions could be had. So come ready to both learn and participate, because that’s the perfect recipe for building a better business (and a better industry as a whole).

Don’t miss out on the latest industry knowledge.

If your business is anything like ICND, you can’t stand to miss out on the latest trends and best practices within your industry. With the state of modern technology, these “best practices” can literally change from one day to the next.

We want to meet you!

That’s why you need to attend Brandon’s “Website Conversion Rate Optimization” presentation and stick around for questions afterward so we can keep you ahead of your competition in the coming year. We can’t wait to meet you in person, so make sure to swing by our booth and say “Hi”!

And this is the perfect chance.

The NAVIS Leaders Conference is the biggest annual conference for sales and marketing companies in the hospitality industry. If your business falls into this category, this could be the single most important event you attend all year. So, don’t let your competitors pass you by in 2016 – follow ICND on the road to Orlando. We’ll see you there!


Can’t attend the conference, but want our marketing advice anyway? No problem – simply reach out via Facebook, Twitter, Email, or drop us a line at 866.249.6095 – we’re always here to help!

Busy April Results in 8 Sites Launched By ICND

A lot of positive vibes have been flowing through here this first quarter at InterCoastal Net Designs. With exceedingly high standards, our team has launched 8 quality websites– all within the vacation rental market. With any redesign process our expert team considers the freshest aesthetic as well as optimizes for the best search engine practices.
Continue reading “Busy April Results in 8 Sites Launched By ICND”

Announcing Greybeard Rentals

The real estate company, Greybeard Realty, located in Black Mountain, North Carolina, recently worked with InterCoastal Net Designs to have the vacation rentals division of their web site redesigned and made more social media friendly for its users. ICND started with providing the rental division — Greybeard Rentals — with its own domain.

The new site built for Greybeard Rentals includes the integration of a Vacation Rental Booking Engine that streamlines their reservation process. There are plenty of new photos of their rentals added to the site and you’ll find the navigation to be more user friendly as well.

As one of our newest search engine optimization (SEO) clients, Greybeard Rentals will have regular and thorough optimization performed on their web site on a monthly basis by ICND, which in turn results in higher ranking among search results for relative keywords and phrases in their industry.

To celebrate the inauguration of their new website, Greybeard Rentals are offering the Christmas Lights Getaway Package, a chance to explore Asheville from now until Dec. 31st. while staying in one of their selected rental cabins. Included in the package is a 2-day daytime pass to the Biltmore Estate with an additional candlelight tour during the evening. They also will have a Christmas tree, decorated and lit, as well as Cadbury drinking chocolate awaiting your holiday arrival at your Asheville Christmas cabin. For more information on this and other packages, visit the guest services division of their website.

Announcing Greybeard Rentals

New Social Media Plans

InterCoastal Net Designs has three new social media plans to tell you about. The plans are Bronze, Silver and Gold and are defined below.

The Social Media Bronze Plan includes 6-8 hour setup and provides 5 hours of ICND time per month. We teach you how to manage your social media the right way and mentor you to success. This is ideal for those who would like some training and assistance in managing your own page. Perfect for a small budget conscious business.

Social Media Bronze Plan Set Up Includes:
Getting Started

Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need.

Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

Social Media Bronze Plan Monthly Interaction Includes:

Manage & Monitor

Post up to 15 posts per month on both Facebook and Twitter (light moderation of page conversations and daily monitoring)
Monthly analytics and reporting

Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.
 
Targeted Twitter Followers

Geographically & Demographically target users
Up to 3 keywords

 


 

The Social Media Silver Plan includes 8-12 hour setup and provides 10 hours of ICND time per month. While continuing to work with your appointed on-site social media manager, we assist you in engaging your fans with highly interactive contests. We train and help with posting, monitor and growing your page the right way.

Social Media Silver Plan Set Up Includes:
Getting Started

Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need
 
Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar
Custom Header Images used to highlight key products, services, specials or features of your brand.
Custom Fan-gated content page enhancing fan acquisition and fan conversion rates

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

High Powered Launch
E-blast sent to your current database introducing your new Facebook and Twitter accounts
Blog entry written by our copy writers and posted on your blog introducing your new accounts

Social Media Silver Plan Monthly Interaction Includes:
Manage & Monitor

Post up to 15 posts per month on both Facebook and Twitter (light moderation of page conversations and daily monitoring)
Monthly analytics and reporting

Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.

Targeted Twitter Followers
Geographically & Demographically target users
Up to 3 keywords

Monthly Contests
Manage a contest to encourage interaction and exponentially grow your fan base. Includes: developing theme, compiling rules, creative/design, application management, and entry/voting.

 


 

The Social Media Gold Plan includes 8-12 hour setup and provides 15 hours of ICND time per month. We become a much more active player in your social media team to post, monitor and grow your page the right way. This is meant for companies that want to take their Facebook presence to the next level. We will help you increase client engagement, grow your fan count and provide you with new strategic initiatives to enhance social media growth.

Social Media Gold Plan Set Up includes:

Getting Started

Pre-launch Social Media Audit
Creation of Facebook and Twitter accounts if they have not already been created
Creation of other social media accounts: Foursquare, Google+, LinkedIn, Gowalla, and many more.
Vanity URL creation, customize information, add applications based on need

Dynamic Design
Facebook Welcome Page Design
Large Facebook profile photo to take advantage of the full dimensions allowed by Facebook
Twitter Background
Twitter Avatar
Custom Header Images used to highlight key products, services, specials or features of your brand.
Custom Fan-gated content page enhancing fan acquisition and fan conversion rates

Website Integration
Addition of Facebook Widget in the most optimal place on your website
Addition of Twitter Widget in the most optimal place on your website

High Powered Launch

E-blast sent to your current database introducing your new Facebook and Twitter accounts
Blog entry written by our copywriters and posted on your blog introducing your new accounts

Social Media Gold Plan Monthly Interaction Includes:
Manage & Monitor

Post up to 30 posts per month on both Facebook and Twitter (daily moderation of page conversations)
Monthly suggestions for improvement and strategy.
Monthly analytics and reporting
 
Consulting
(1) 45 minute training sessions teaching how to optimize posts and manage the pages more effectively.
 
Monthly Contests
Manage a contest to encourage interaction and exponentially grow your fan base. Includes: developing theme, compiling rules, creative/design, application management, and entry/voting.
 
Focused Twitter Campaign&
Geographically & Demographically target users
Target based on up to 5 keywords

 

 

Google Promotes Mobile Sites

Just because you can see your web site on a mobile phone doesn’t mean it’s mobile-friendly and a joy to use. In fact, it’s quite the opposite! If your website is not mobile-ready you are missing out as your customers will choose the easier site to use over yours time and time again. Your customers are already online using their mobile devices and by the year 2013, more people will use their mobile phones to get online than they will their home and laptop computers.

Google recently published the site — How To Go Mo — to explain their recommendations and "best practices" toward building your mobile site.

InterCoastal Net Designs builds mobile sites following these 10 mobile site best practices. Our sites are accessible across all mobile devices and all handset orientations. Sites are designed for better visibility on a small screen and for larger hands to access small buttons without the aid of a mouse. Navigation is simplified and seamless on these sites, making the mobile version of your site fast and user-friendly to those with mobile devices. Images are compressed to keep them small and help with loading time. Everything is streamlined. Studies have shown users on-the-go prefer to access mobile sites for businesses in their local area.

The wave of the future has arrived and users of mobile devices compare prices of products and services on their cell phones while on the go. The preferred sites they reach time and time again are the mobile versions of desktop sites. Mobile sites are specifically designed for a smaller screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

We can configure your existing site to automatically tell if visitors are using a mobile device and then redirect them to the mobile-friendly version of your site. Your customers will get the best version of your site for their needs and can easily return to the desktop site if that is their preference.
 
People are also using their mobile devices to help locate businesses in the area. Many businesses are adding GPS coordinates to their mobile sites along with maps and directions to conveniently lead viewers directly to their door.
 
ICND is busy making mobile sites for our customers among those being seasidevip.mobi, cbsloane.mobi and oceanisleinn.mobi. Give us a call today and we’ll tell you what’s involved in converting your site to add a mobile-friendly version.