We are headed to the Streamline Summit!

 

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We are excited to say that some of the ICND crew will be headed to the Streamline Summit starting September 28th – 30th. Like always we will be discussing trending topics in the website development and digital marketing world. We will also be highlighting some of our business automation tools that help streamline process and improve profitability.

 

Overall, we are so excited to give back to the industry and to help others achieve their business goals. We will see you at the Summit!

RezFest 2015, Come See ICND in Las Vegas

 

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In just a few short weeks, ICND will be heading to Red Rock, Las Vegas for the RezFest 2015  conference, held by HomeAway®.  As a HomeAway® approved web developer that has integrated with their  software for over 10 years, we’re excited to get the chance to participate as a Gold Sponsor.  Our team will be giving a presentation on Website Conversion tips and tricks as well as a lunch round table engagement concerning things you should take into consideration when you’re looking to update your website.

Website Conversion Rate Optimization – Turning Lookers into Bookers

On Wednesday October 7th, at 2:30pm come get to know the ICND team. You’ll leave the 30-minute presentation with a wealth of knowledge concerning Website Conversion Rate Optimization and Usability. For this session, we will review and pinpoint real world examples of components and features in a website that can help turn more viewers into guests and book more rentals. Website usability can greatly impact your website’s conversion rates. With the newfound knowledge you’ll take away from our session, you can begin making a true difference to your website’s conversion funnel immediately.

  • Find out what key components leads to the best conversion rates
  • Learn how to improve guest experience through the use of our Guest Portal
  • Keep track of leads and their search habits through our Lead Tracker
  • Respond to every lead automatically (even when you’re sleeping) with our OTA Auto Responder

Check out the RezFest website to sign up and save this event to your schedule.

ICND: Boost Revenue with These Website Redesign Tips & Discussion 

| Table 34 | Discussion Led By Brandon Sauls

Whether you are new comer or long-time user to HomeAway Software, there are certain ways you need your website to perform and interact with your API. ICND will lead an interactive Q&A to help you understand what both the API and custom programming can do in order for you to bring your business rules and marketing online. You ask questions and we’ll provide our experience and best practices. We’ll provide a take-home-guide of the “Top 10 Most Important Tips” to consider when building your website and integrating with a HomeAway®API.

Everyone is welcome, no matter if you are a long-time customer of Escapia and looking to upgrade your site, upgrading from Property Plus to v12, or a brand-new HomeAway®customer, you will get to know what the API is, what it can do, and the best practices for integrating. We’ll discuss promo codes, offering flexible dates (in search), most popular amenities, and what to use for quick search versus refined search.  We will also talk about dynamic pricing, Search Engine Optimization (SEO), property enhancement, travel-insurance, bundling fees, and so much more.

If you are considering a new site, just launched, or are in the midst of rebuilding – you simply have to join us in this open, round-table discussion.

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ICND Partners with Duplin Winery for Comprehensive Marketing Plan

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InterCoastal Net Designs (ICND) is proud to announce our partnership with Duplin Winery. Duplin Winery, located in Rose Hill, North Carolina, is an award wining winery proudly producing sweet Muscadine wines served nation wide. The Duplin Winery marketing team attended a session at the Wilmington Chamber of Commerce where our marketing team presented on 2015 marketing strategy. Duplin Winery liked what they heard and set up a time to speak with ICND on how we could develop a creative marketing plan suited to them.

Continue reading “ICND Partners with Duplin Winery for Comprehensive Marketing Plan”

How a New Website Can Help Your Traffic

Industry standards tell businesses that they should redesign their website every 2-3 years, and this is something InterCoastal Net Designs (ICND) highly recommends to our customer base. Modern design and programming tactics change so quickly, a website can easily become dated with in a few years. Not only may you be missing out on new technology by keeping the same site for 4 or more years, you might be missing out on traffic as well!

We have done a case study of a vacation rental client of ours. Sample client launched their first website with ICND in early 2010. The website was clean, modern for the time, and we even developed a mobile site where their guests could book online (which was relatively new technology in 2010). In 2013, we decided it was time for an upgrade. While a mobile site is great, a responsive website is even better. Instead of having 2 sites, you now have one which responds to the viewer’s device. It’s easier for updates, and Google also prefers it.  Computer screens are now wider than they were in 2010, so we designed the new site to be wider as well. We also assured that there was a prominent quick search box above the top fold. After all, the main goal of a vacation rental website is to get your viewers to search for a vacation rental, and ultimately book.

In the beginning of 2014, we started to see a hit in online traffic. This client had been on a steady marketing plan for years and there had been no major change in marketing strategy. We pushed to get the new website live, hoping that we would see a turn around in traffic and revenue upon launch. The new website went live in May of 2014. After 3 short months, we have seen some great increases! Now they are well above their numbers for 2013!

The image below shows their organic traffic for March 1 2014- August 13 2014 and March 1 2013- August 13 2013. The orange line shows 2013 traffic, the blue one shows 2014 traffic. You will notice that prior to the website launching, they were gaining less traffic this year than they had last. As soon as the website launched, 2014 traffic began to show as more than 2013.
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Your website is the face of your company, so it is important to keep it up to date. Not only will it impress your viewers and potential customers, it will also impress the search engines, leading them to view you as the leader in your industry!

Myrtle Beach Chamber Academy Sessions August 2014

*Just Updated: Our first session for August 6th is sold out! Hurry, register today for the others in the series!*

Mark your calendars. ICND is proud to announce that we have been chosen to present at the Myrtle Beach Chamber of Commerce – Chamber Academy for many sessions this August. We’ll be teaching attendees about Social Media, Online Marketing Strategy, Facebook Advertising, PPC Advertising, and Elements that make up the perfect website. If you are looking to improve your website or online marketing, join us for this free session. They are all 11:30-1:30. Lunch will be provided by, the nearly famous, Dagwood Deli for only $8. Register now here!

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ICND is excited to give back to the community by providing marketing workshops that will help educate managers and marketers about web development and all facets of online marketing. If you are looking for some exciting workshops to get you up to speed on the latest and greatest trends, please make sure you don’t miss our series.

Leverage Social Media Like a Pro & Local Search Engine Optimization

Aug. 6 ~ 11:30 a.m.-1:30 p.m.
MBACC Boardroom
Free. Lunch $8. SESSION FULL

Your Complete 2015 Online Marketing Strategy

Aug. 13 ~ 12-1 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

$1 Facebook Advertising Trick &
Pay Per Click Profitability

 

Aug. 20 ~ 11:30 a.m.-1:30 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

Elements of a Perfect Website

Aug. 27 ~ 12-1 p.m.
MBACC Boardroom
Free. Lunch $8. Register Now

Register for free on the chamber website. We look forward to seeing you there!

The Pragmatic Approach for Targeting Vacationer Demographics

The vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late about vacant inventory. Focused solely on families (or vice versa) this late realization leads to last minute price slashing with mixed results. Wouldn’t it be nice each year to be ahead of the curve and guarantee a larger percentage of bookings?

Studies have shown (Framingham Heart Study) that men who regularly vacation are 32% less likely to die of heart related illnesses compared to men who do not take a regular vacation. What’s worse is that women who don’t vacation twice a year are 8 times MORE likely to suffer from a heart related illness. These studies reinforce the notion that happier, healthier people across the board, know that rest and relaxation are vital to their health.

The question is: are you capturing every demographic the correct way? 

Demographics

Today’s marketing tools make it easier than ever to target specific demographics:

Facebook Targeted Ads– Facebook ads have come a long way in terms of targeting. Users of Facebook today are revealing more and more information within their own profiles that Facebook has tactfully gained access to who each user is. If one bedroom condos are a large part of your inventory still in stock, the ability to create an ad specifically toward those in relationships with less than 2 children as well as including the unmarried and married with less than 2 children, ensures that those in your target segment are the only ones who are viewing such an ad.

Facebook Post Targeting– Did you know you can cater a post to specific demographics? Much like Facebook ads, specific post targeting allows you to display certain posts to current fans that you wish to capture. Suppose there are a number of units you’d like to see booked for an upcoming weekend. Depending on your vacation rental price points, wouldn’t it make sense to target to those solely within a day’s drive? Creating a targeted post highlighting this facet has the potential to yield higher results.

Demographics

Segmented E-mails– Does your company use departure questionnaires? If not, it might be time to consider implementing them. Gathering as much information on former clients can help determine location, time of year and frequency of their vacation habits.

PPC– Google, the mother ship of all things related to targeting. It should be of no surprise that Google knows everything about you. Whether you use their browser, (Chrome) or simply use Google searches on a daily basis, the fact remains that they are keeping tabs on your search history and figuring out with great detail, who you are. The power of this information is outstanding. One of the tools marketers have at their hands is Pay Per Click Ads. Incorporating a well-timed and concentrated PPC campaign not only increases views but can also show you in a variety of facets where you may be failing in converting actual sales.

Demographic information is one of the most vital aspects to understanding your business. With comprehensive research within your own buyers’ history as well as carefully executed targeting measures, the ability to capture and retain audiences has never been stronger. Utilization of these targeting tools can propel your company’s overall performance.

It's Beginning to Look A Lot Like Christmas

It seems like the holidays start coming earlier and earlier every year. You can walk into a store in October, and see Christmas decorations. Here at ICND we waited until November 1st to start really pushing our holiday marketing campaigns.

Thanksgiving and Christmas are great times to take a vacation. ICND has been helping our vacation rental clients target renters for the holidays for many years. There are numerous ways you can put a holiday spin on your marketing campaign!

Email Marketing Send out an eblast dedicated to holiday events in your area, encouraging people to come stay for Thanksgiving, Christmas, or any time in between. Encourage them to make new traditions. Eblasts are a great way to have fun, and talk to your potential guests from their view point. Paint a picture that they would want to be a part of. Talk straight to them. “Who wouldn’t want to wake up with a view of a ski resort on Christmas morning?” or “Take a walk on the beach after your big Thanksgiving meal!” Keep it short and sweet. 

Website Edits– If you have a large rotating banner on your website, why not have a holiday relevant one designed? That way people will get the holiday feel as soon as they land on your homepage. Or how about adding some Christmas lights or a santa hat to your logo? Have fun with it! ICND’s marketing and graphic design team can help you come up with fun ideas to fit the look and feel of your company.

Holiday Specials– Everyone is always looking for a deal. Let them know that staying with you for the holidays is more affordable than they might think.

Social Media Designs- It is always good to rebrand your social media pages every 3-6 months. Giving it a new look and feel is an easy and inexpensive way to keep your guests intrigued. ICND often rebrands our Social Media client Facebook and Twitter pages during the holiday season. A festive way to grab peoples attention! 

Don’t let a marketing opportunity slip through your fingers. Regardless of the time period of your in season, the holidays are a great time to increase bookings!

Looking for more holiday marketing tips? Contact your account rep, or info@icoastalnet.com today!

 

ICND Goes Out West w/ Telluride Rentals

InterCoastal Net Designs is excited to assist Telluride Rentals of Colorado in their online marketing efforts. Our primary focus for their campaign is social media management, Pay Per Click and SEO consulation. We are excited to expand our client base out west. Our main goal for their social media accounts is to increase brand exposure and awareness.

In terms of social media marketing for Telluride Rentals, we will also manage the following:

  1. Contest, which will involve giving away a vacation package. The contest will be promoted via Facebook & Twitter, as well as with an eblast campaign. Contests are proven to increase exposure and build social media fan bases.
  2. We will be redesigning all of their social media accounts and rebranding with custom designs.
  3. Our social media team will also be managing a strategic content calendar for their social campaign.

On top of social media, we will hone in on a specific luxury rental niche through targeted pay per click advertising. Our SEO consultation will focus on content strategy and how best to improve their marketing and website through new and resourceful content.

We welcome Telluride Rentals to Team ICND!!

Ryan Smithwick for District Attorney

InterCoastal Net Designs is excited to pair with Ryan Smithwick as he runs for District Attorney for Bladen, Brunswick and Columbus counties this year. We launched his brand new website yesterday. The site features all of the information you need to know about Ryan and his campaign priorities. Ryan is a local lawyer in Shallotte and has been a longtime customer of ICND, we created the website for his law firm, Baxley Smithwick.

Ryan is allowing our team to take the reigns on marketing his campaign for DA and we are excited to announce that we will be handling all social media efforts for Smithwick. This will be a new endeavor for our social media team and Ryan’s account executive on staff, our overall goal is awareness of Ryan’s campaign, his priorities and contributions to his campaign.

We encourage you to follow the progress as Ryan runs for District Attorney by tuning into this social media outlets, or blog. Ryan has been a joy to work with thus far and our team is excited to help him reach his marketing goals!

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Google Business Photos Are A Great Way to Showcase Your Business

Contributed by:  Vanessa Humes @VanessaICND
 
Some team members at ICND met with a Google Trusted Photographer to learn more about #IndoorStreetView aka Google Business Photos.  Basically, it’s like the Street View function of Google Maps that will take the guest on a walk through of your business, area by area, floor by floor! 
 
Here’s some examples from the Google Photographer we’re working with.
 
Blockade Runner – http://goo.gl/hMs1VO
Front Street Brewery – http://goo.gl/6EiAtq
 
Let Customers Check Out Your Business…Online
By using the same Street View technology used to let viewers the streets around the world, Google Trusted Photographers are creating high quality, interactive, 360 degree Google Maps for customers to get a full body experience of your business.
 
Who Does It?
Only Google Trusted Photographers and Trusted Agencies are able to create these unique experiences.   Photo shoots are quick, non-disruptive, and personalized.  Give ICND a call today to get started!  Rates depend on area to be photographed.
 
Great For Your Online Presence
As an addition to your Google Search Results, Google+ Local Listing, and Google Maps, Google Business Photos allow customers who find you online to walk-through, explore, and take a closer look at your business.  The walk-through can be imbedded onto your website or you can send a Google Shortened link in emails and post on Social Media.
 
 
Contact ICND today to get a free estimate!