VRMA 2016 National Conference

No one likes to miss out.

In the world of Vacation Rental Marketing however, you simply can’t afford it. Our industry changes greatly from year to year (even month to month) and your company’s response to these changes can truly make or break your site.

But imagine if you knew everything you could possibly need to know about the state of VR Marketing in 2016.

Well, that’s exactly what you’ll learn when you join Team ICND at VRMA National 2016! We’re giving 3 presentations at the conference, all packed with information and strategies you can’t pass up.

2017 Marketing Game Plan

With the seemingly endless supply of marketing advice you can find these days, which sources can you really trust? To put it simply – not many of them.

That’s why you need to hear from ICND – a company in your specific industry that knows exactly what you’re going through.

We’ve been very successful using the strategies Brandon Sauls (President), Vanessa Humes (Director of Sales), and Paul Hanak (Director of Marketing) are going to teach you in the 2017 Marketing Game Plan presentation – and we want the same for you, so don’t skip this one!

Big Dog Conversion Tactics

Many companies get lost in the weeds because they’re not willing to think big. They believe all they need to do to get by is to figure out what the competition is doing and then to do that slightly better.

Here’s the thing – they’re right.

But do you want to just “get by”, or do you want to play the game like a Big Dog and rake in those Big Dog conversions? If you answered the latter then you absolutely have to come hear Brandon and Vanessa’s Big Dog Conversion Tactics presentation.

Leverage Social Like a Pro

Did you know that when the first trains were invented, people were terrified to ride them because they genuinely thought the human body would melt at speeds faster than 30 miles per hour? Because of this, the first companies to start utilizing the train for business ruled the game for decades.

This story seems pretty silly to us nowadays, but it’s a perfect example of how a simple lack of knowledge about a new technology can lead to your competitors passing you by.

We’ve had a ton of success using Social Media for our clients, and we’ve learned a lot along the way. That’s why our lead Saleswoman April Burns is giving her Leverage Social Media Like a Pro presentation, and you can’t miss it!

Check out Team ICND at VRMA National 2016!

Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!


Click here to get the full schedule for VRMA National.

VRMA 2016 Eastern Conference

It’s amazing how much can change in a single year. Since we left VRMA Eastern last time, Team ICND has been busy – to say the least.

We streamlined our code base, launched around 25 high-converting vacation rental sites, and even doubled the size of our offices! Needless to say, we’ve learned a lot more about the vacation rental marketing industry along the way.

icnd-vrma-eastern-2016

That’s why we’re so excited to see you at the VRMA Eastern Conference this year. We love giving back to our industry, so we put together two awesome presentations to let you in on the secrets we’ve uncovered.

If your company utilizes VR Marketing of any sort, you can’t afford to miss these talks – and we can’t wait to see you there!

Dominate your competitors with Social Media.

The first presentation from ICND is called Get More Engagement Through Social Media With Your Team. As you know, Social Media is incredibly important in the world of Vacation Rental Marketing – and is only becoming more so.

Over the years, we’ve made much use of its great power and have consistently improved and adapted our strategies along the way. It’s been a long yet rewarding road for ICND to discover the Social Media strategies that actually worked best for our industry.

That’s why we want to help you to skip over that struggle by teaching you everything we learned – putting your company on the fast track to Social Media domination!

The talk will be held from 11 – 12 a.m. on Monday, April 25 and will be presented by our own Account Executive April Burns. Come learn how ICND has been able to get our clients more engaged social traffic, as well as improved online recognition and reputation management – and how your company can do the same!

Onboard new homes easier than ever before.

Our next presentation is called How To Onboard New Homes Effortlessly. In the Vacation Rental Marketing industry, we all know how confusing and long-winded the onboarding process has the potential to be.

That’s why ICND want’s to teach you how to properly take on a new vacation rental home, all the way from signing on to adding the home to your website.

The talk will be held from 3 – 4 p.m. on Monday, April 25 and will be presented by ICND President Brandon Sauls and our Digital Marketing Director Conrad O’Connell.

Come learn about the “Ready To Rent” Checklist we’ve developed for Property Managers (who now love us for making their lives easier), and how we keep our property owners happy from day one by effectively marketing their homes online.

There are a lot of takeaways from this talk – and it’ll leave you wanting to run back to the office to put our strategies to use immediately!

Come see us!

At the end of the day, no presentation can cover everything – no matter how awesome. That’s why we hope to meet you in person this year at VRMA Eastern!

Come by our booth (# 33) and we’ll be happy to answer any burning questions you’ve got – or we can just shoot the breeze!

At ICND, we love throwing around ideas with our fellow Vacation Rental Marketing friends. So, come see us at VRMA this year and let’s get Summer 2016 started off right!


Click here to get the full schedule for VRMA Eastern.


Can’t attend the conference, but want our marketing advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

VRMA 2016 Western Conference

This April, the team at ICND will be attending the annual VRMA Western Seminar. The event takes place April 4th-5th and will be held at the Grand Hyatt in Denver, Colorado.

ICND Account Executive April Burns will be giving a presentation titled Get More Engagement Through Social Media With Your Team that’s not to be missed.

The biggest names within the vacation rental industry will also be attending/speaking at the event, so this will likely be the most important conference most VR companies attend in 2016.

VRMA-2016-Western-Conference

It’s a common problem.

As the team at ICND works to improve the social presence of our clients, we see a few other companies that know what they’re doing. Far more often though, the opposite is true.

It’s a sad moment for us when we see a business using social media in an ineffective way. That’s because we know from experience just how valuable of an asset it can be when used in the correct way.

That we want to help you solve.

That’s why we created the Get More Engagement Through Social Media With Your Team presentation. We know how long and mistake-filled the road to understanding social media can be – trust us, we’ve been there.

But it doesn’t need to be that way for you. We want you to benefit from our mistakes so you can skip the learning curve and get straight to the earning curve!

Through better understanding.

Our presentation will help to ensure that your business is using social media in a way that is actually beneficial to the business.

Some topics we plan on taking a deep dive into are: increasing engagement on social media, improving your online recognition, and reputation management.

Of this new playing field.

There’s no question that social media marketing is the newest player in the world of vacation rental marketing.

It’s because of this (and a few more factors we’ll discuss in our presentation) that many companies are not using the medium in the most business-conscious way. We’ll show you how we have navigated our way through the murky waters of social media and emerged with a set of amazing business-building strategies.

That’s widely misunderstood.

Of the many mistakes we’ve seen companies make on social media, they all stem from one of two specific mindsets – overthinking or underthinking.

To the overthinking group, social media represents a new skillset that they’ll have to learn from the ground up. This leads to an “information overload” that ends up leading the company to avoid the medium altogether.

For the underthinkers, social media is something made for kids (or for informal conversation). Again, this may lead them to avoid the medium completely. Even worse, companies with this mindset often share or post things that are so informal that they’re only appropriate for family and close friends.

We want to meet you!

That’s why you need to attend April’s “Get More Engagement Through Social Media With Your Team” presentation and stick around for questions afterward so we can keep you ahead of your competition in the coming year.

We can’t wait to meet you in person, so make sure to swing by our booth and say “Hi”!

And this is the perfect chance.

The VRMA Western Conference is one of the biggest annual conferences for the vacation rental industry. If your business falls into this category, this could be the single most important event you attend all year. So, don’t let your competitors pass you by in 2016 – follow ICND on the road to Denver. We’ll see you there!


Can’t attend the conference, but want our social media advice anyway? No problem – reach out to us via Facebook, Twitter, or drop us a line at 866.249.6095 – we’re always here to help!

On The Road With ICND

This year, the team at ICND will be attending the annual NAVIS Leaders Conference. The event takes place February 24th-26th and will be held at the Rosen Centre Hotel in Orlando, FL.

ICND founder Brandon Sauls is a NAVIS Certified Partner, and will be giving a presentation titled Website Conversion Rate Optimization that’s not to be missed.

The biggest names within the hospitality sales and marketing industry will also be attending/speaking at the event, so this could truly be the most important conference many businesses attend this year.

We know Conversion Rate Optimization.

If there’s one company within the vacation rental industry that knows about conversion rate optimization, it’s ICND. Since our President Brandon Sauls founded the company way back in 1999, the creation of highly converting websites has been a large part of the infrastructure of ICND as a business.

And we want you to learn from our mistakes.

Of course, you can’t do what we do for as long as we have without making some mistakes along the way. With such a large variety of sub-categories within the hospitality industry, there’s a seemingly endless variety of websites in need of conversion optimization. The tactics that work for one type of site will not necessarily work (and often simply won’t work) for a site of even a slightly different variety.

So, come on down.

That’s why you need to come hear Brandon’s “Website Conversion Rate Optimization” presentation. Over the many years, ICND has worked to optimize an incredible variety of sites and has come to understand which tactics work (and which really don’t work) for any given site. Brandon’s presentation will serve to illuminate these secret tactics, and help you avoid the mistakes many companies are making (some without even realizing it).

We’ve got this covered.

At the end of the day, there’s really no better measure for experience than a business’ longevity. As you know, within the marketing industry the number of truly long-lasting companies is relatively microscopic. ICND is one of the rare exceptions, and that’s why we know you’ll be running back to the office immediately after our presentation to implement the tactics we’re going to teach you.

Industry leading guest speakers.

This year’s NAVIS Leaders Conference will be wrought with industry leading experts. Just to name a few, Larry Mogelonsky and Peter Yesawich (of LMA Communications Inc. and MMGY Global, respectively) will be guest speaking. There will also be a variety of presentations from NAVIS Certified Partners (our very own Brandon Sauls, for example).

Who you’ll actually get to talk to.

We’ve all been to conferences that are so over-scheduled that they leave no time for discussion or one-on-one time with the speakers. This is not that kind of conference. Rather, you’ll have plenty of time to ask questions at the end of each presentation, or to speak directly with the speakers at their individual booths.

It’s the perfect chance to network.

The skills that you will take away from this conference are one thing, but let’s not forget the fact that you’ll be surrounded by the biggest names in the hospitality sales and marketing industry. That means that you’ll get the chance to build lasting business connections with the companies in your industry that truly matter.

Thought-provoking industry discussions.

It is quite common to attend a conference only to realize that many of the presentations were included simply to fill time. Once again, the 2016 NAVIS Leaders Conference is not that conference. Instead, it will be packed with a large variety of stimulating presentations from industry leaders.

That relate directly to your business.

It’s one thing to give an interesting, thought-provoking presentation. It’s a whole other animal to give one filled with strategies that listeners can immediately take back to the office and implement the very next day of business. That’s what makes this conference so different – every presentation you’ll see fits the latter criteria, and none are simply time fillers.

Come ready to learn and participate.

The conference was designed precisely to connect businesses with industry leaders so that these extremely important discussions could be had. So come ready to both learn and participate, because that’s the perfect recipe for building a better business (and a better industry as a whole).

Don’t miss out on the latest industry knowledge.

If your business is anything like ICND, you can’t stand to miss out on the latest trends and best practices within your industry. With the state of modern technology, these “best practices” can literally change from one day to the next.

We want to meet you!

That’s why you need to attend Brandon’s “Website Conversion Rate Optimization” presentation and stick around for questions afterward so we can keep you ahead of your competition in the coming year. We can’t wait to meet you in person, so make sure to swing by our booth and say “Hi”!

And this is the perfect chance.

The NAVIS Leaders Conference is the biggest annual conference for sales and marketing companies in the hospitality industry. If your business falls into this category, this could be the single most important event you attend all year. So, don’t let your competitors pass you by in 2016 – follow ICND on the road to Orlando. We’ll see you there!


Can’t attend the conference, but want our marketing advice anyway? No problem – simply reach out via Facebook, Twitter, Email, or drop us a line at 866.249.6095 – we’re always here to help!