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Lots to talk about this month for Social Media

As if Social Media isn't new and exciting enough, there's lots of things going on recenetly and soon in the social media world.  Not only will it shed some light on your efforts, but also integrating more and more with your other marketing mediums especially, Search Engine Optimization.

Facebook just announced that their new insights/analytics is being released for Facebook pages tomorrow, October 6th, 2011.  For our clients, we'll be reviewing your insights more this month and providing you some more detailed information about our successes with our new Social Media Specialist, David Hutnik.

If you haven't seen anything about the new Facebook insights, here's a quick blog on it:  http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights/

Impacts on SEO
Squidoo is launching magazines.  We use Squidoo for our SEO efforts to build content supporting your popular keyword phrases we're targeting on your site.  Just recently, they've become #73 in the top websites surpassign Hulu, NBC, or Digg. 

By launching online magazines, Squidoo will give us more power to publish our online content supporting your site and should have a great impact on supportive PR for SEO purposes.

Google+ button is a pretty huge success - A couple Key Announcements:

 "Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day." Nick Fox, VP of Product Management at Google

And on the enhanced search ads marketing website, the company claims: Our +1 button is being served 2.3 billion times a day all over the web.

That's incredible impressions of the new Google +1 button.  It is so important you jump in the game now and get this implemented on your site.  Give us a call if you still don't have it.  If we just put it in your header we can implement it in less than an hour.


Last but not least - Facebook is launching the new "timeline" profile, which I'm sure you've heard about.  Facebook is testing it out on some profiles so you may already see it,  but it should be rolling out to everyone soon.  It was pushed by a week by the court as there is a potential issue with the "timeline" name and a small Chicago based company.

Also, Facebook is launching their new “Gestures” which means that developers can turn any verb into a button.  Instead of "liking" something, we will start to see "booking", "watching", "listening", etc...  We'll be leveraging this for our customers as well.

Couple new Facebook Stats:
1)  Facebook has now hit 800 Million users adding about 50 million since July; and most are considered active.
2)  Facebook just saw a new record for the most visitors in one day: a ridiculous 500 million!!

If you haven't taken advantage of our Social Media services, now's the time.  Give us a call or contact your account manager for further details!
 

Cool Social Media Site of the Day: Squidoo

Squidoo. It's been around awhile. But it keeps getting better.

For those of you who don't know, Squidoo is like a wiki, allowing you to post and write about your "expertise", though they don't use that terminology any more because it turns out...most people don't believe themselves to be experts. Unlike a wiki, however, users aren't allowed to edit your work (but in some cases, they're allowed to comment). Your page (or as they call it a lens because it brings a particular topic into focus) can be fleshed out similar to a microsite. Squidoo allows you to pull in content via a RSS, so first and foremost, you can give your Blog content legs by syndicating it here.

Other syndication tools include pulling in your clipmark's content.

And that's just the beginning. There's roughly 80 "modules" you can choose from, including many of the same apps you can intergrate into your LinkedIn page (like SlideShow), WordPress blog, and many other popular social media outlets.

The other cool thing about Squidoo (which makes it unlike Wikipedia and other wikis) is that it allows you to monetize your content. After all, content is king after all, and Squidoo uses your content to run Google Adsense as well as Amazon product boxes  (and intextual pop up ads...hate to tell them that people and Google hate those things). Once you reach a certain penetration or traffic (not really sure about this) Squidoo will share the money it earns off your content with you. Wherein, you can decide to keep it for yourself, donate it to charity, or a mix of both. Cool.

Check out InterCoastal Net Designs' lens on Social Media Marketing, and get a taste of what you can do with Squidoo.

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InterCoastal Net Designs | 6649 Beach Dr. SW | Ocean Isle Beach, NC | 28469 | P. 910-575-6095 / 866-249-6095 | info@icoastalnet.com