According to the results of Adobe’s Mobile Experience Survey done last year consumers prefer using Google to access a mobile website rather than using an app on their phone to make price comparisons, read product reviews and make purchases. A whooping 81% of those doing price comparisons preferred using a mobile website and 79% prefer mobile sites for reading product reviews but just a mere 37% of consumers would be satisfied making purchases using an app on their mobile device. That’s why it’s more important than ever to offer a mobile version of your website for your customer’s use on-the-go.

Google differentiates between a search performed from a desktop or a tablet and a mobile search and returns results accordingly. What happens when you don’t have a mobile site for Google to add to its search results? Do you want to risk being left out of the results entirely?

Creating your mobile site not as simple as just banging out a smaller version of your main website or changing the url to something more mobile search friendly. Survey results say that 40% of users would visit your competitor if they did not like the looks or functionality of your mobile site. Mobile website layout and design matters big time and having web professionals make the conversion for you is worth every penny you spend. Give us a call at 866-249-6095 and we’ll get your website mobile ready.
 

Just because you can see your web site on a mobile phone doesn’t mean it’s mobile-friendly and a joy to use. In fact, it’s quite the opposite! If your website is not mobile-ready you are missing out as your customers will choose the easier site to use over yours time and time again. Your customers are already online using their mobile devices and by the year 2013, more people will use their mobile phones to get online than they will their home and laptop computers.

Google recently published the site — How To Go Mo — to explain their recommendations and "best practices" toward building your mobile site.

InterCoastal Net Designs builds mobile sites following these 10 mobile site best practices. Our sites are accessible across all mobile devices and all handset orientations. Sites are designed for better visibility on a small screen and for larger hands to access small buttons without the aid of a mouse. Navigation is simplified and seamless on these sites, making the mobile version of your site fast and user-friendly to those with mobile devices. Images are compressed to keep them small and help with loading time. Everything is streamlined. Studies have shown users on-the-go prefer to access mobile sites for businesses in their local area.

The wave of the future has arrived and users of mobile devices compare prices of products and services on their cell phones while on the go. The preferred sites they reach time and time again are the mobile versions of desktop sites. Mobile sites are specifically designed for a smaller screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

We can configure your existing site to automatically tell if visitors are using a mobile device and then redirect them to the mobile-friendly version of your site. Your customers will get the best version of your site for their needs and can easily return to the desktop site if that is their preference.
 
People are also using their mobile devices to help locate businesses in the area. Many businesses are adding GPS coordinates to their mobile sites along with maps and directions to conveniently lead viewers directly to their door.
 
ICND is busy making mobile sites for our customers among those being seasidevip.mobi, cbsloane.mobi and oceanisleinn.mobi. Give us a call today and we’ll tell you what’s involved in converting your site to add a mobile-friendly version.
 

We recently asked our SEO director, Adam Hankey, Does Google Give Mobile Sites More Credit?  Here's his expert answer we'd like to share with all of you:

"Regarding the question, Google does indeed change the results a bit for those searching from a mobile device.

In the actual words from Scott Huffman, Google's Search Quality engineering director, "One of Google’s tenets is that we want to let you search the whole web, and in the mobile world the whole web is more than just the whole web that we normally think of. There’s another web, if you like, that we call the mobile web. And all I mean by the mobile web is sites and pages that are really optimized and made for mobile devices, right? Things you probably don’t want to return very prominently on the desktop but they’re very important results in mobile search. In the US you get things like CNN and other prominent sites where what they’ve done is taken their, typically taken their desktop site and made a nice mobile rendering of it for mobile users. "

Based on all of that, I would say you do get some added advantage in the algorithms if your site has mobile device formats.

Google wants to present what is going to satisfy the user the best, so you have to make available to them what they are looking for in the format that will work the best on their device.

Hope this helps,
Adam"