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Lots to talk about this month for Social Media

As if Social Media isn't new and exciting enough, there's lots of things going on recenetly and soon in the social media world.  Not only will it shed some light on your efforts, but also integrating more and more with your other marketing mediums especially, Search Engine Optimization.

Facebook just announced that their new insights/analytics is being released for Facebook pages tomorrow, October 6th, 2011.  For our clients, we'll be reviewing your insights more this month and providing you some more detailed information about our successes with our new Social Media Specialist, David Hutnik.

If you haven't seen anything about the new Facebook insights, here's a quick blog on it:  http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights/

Impacts on SEO
Squidoo is launching magazines.  We use Squidoo for our SEO efforts to build content supporting your popular keyword phrases we're targeting on your site.  Just recently, they've become #73 in the top websites surpassign Hulu, NBC, or Digg. 

By launching online magazines, Squidoo will give us more power to publish our online content supporting your site and should have a great impact on supportive PR for SEO purposes.

Google+ button is a pretty huge success - A couple Key Announcements:

 "Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day." Nick Fox, VP of Product Management at Google

And on the enhanced search ads marketing website, the company claims: Our +1 button is being served 2.3 billion times a day all over the web.

That's incredible impressions of the new Google +1 button.  It is so important you jump in the game now and get this implemented on your site.  Give us a call if you still don't have it.  If we just put it in your header we can implement it in less than an hour.


Last but not least - Facebook is launching the new "timeline" profile, which I'm sure you've heard about.  Facebook is testing it out on some profiles so you may already see it,  but it should be rolling out to everyone soon.  It was pushed by a week by the court as there is a potential issue with the "timeline" name and a small Chicago based company.

Also, Facebook is launching their new “Gestures” which means that developers can turn any verb into a button.  Instead of "liking" something, we will start to see "booking", "watching", "listening", etc...  We'll be leveraging this for our customers as well.

Couple new Facebook Stats:
1)  Facebook has now hit 800 Million users adding about 50 million since July; and most are considered active.
2)  Facebook just saw a new record for the most visitors in one day: a ridiculous 500 million!!

If you haven't taken advantage of our Social Media services, now's the time.  Give us a call or contact your account manager for further details!
 

ICND Ultimate Football Fan Contest

Are you the ultimate football fan?  If you are, like our Facebook page - www.facebook.com/intercoastalnetdesigns and upload a picture of you being the ultimate football fan to our facebook wall or email contests@icoastalnet.com and be entered to win a $100 gift card.

Today is the last day to enter your photo.  It can be a person, a sports room, your pet.  Once you post or send it in, we'll post all of them in our gallery.  Then, you'll get your friends to vote for you.  The picture with the most votes will win $100 visa giftcard.  Follow us on Facebook for more information!

 

This Just In - Google Chrome Extension includes Google +1

Now you don't have to wait for a website to put the Google +1 on the site  (though it's our expert opinion that you should).  Google just announced "+1 a web page, anywhere you go on the web."



Right now the button is only available for Google’s Chrome browser and there have been no indications as to when it may show up on other browsers as well.

Promote Your Business with Your Blog

Promote Your Business with Your BlogAmong the newest methods of marketing your business are blogs. Compared to some types of Internet marketing, this method is by far one of the most effective ways to market your online business. As online marketing by businesses gets more competitive by the day, it is essential to continue implementing new strategies and techniques to promote your business and ensure you remain at the top in any search results.

Blogs are a good tool for attracting large streams of search engine traffic since blogs are frequently updated and the search engine crawlers do love fresh content. They also act as means of communication and interaction between your business and your clients. The interactive nature of blogs allow for people to comment on issues you write about on your blog, and provide you with valuable feedback.

Promote Your Business with Your BlogAnother advantage to using blogs is to attract inbound links from other websites. Linking to a blog is easier for many people because they find blogs to be engaging and personal, less threatening, as they speak to their needs. This is an ideal way for businesses to advertise effectively while at the same time optimize their sites for the search engines.

Whatever blog marketing strategy you have selected for your online presence, there are a few basic rules you should keep in mind. First, make sure that your blog is interesting not only to your customers but also to Internet users in general. Secondly, ensure that you put in place tools that make the use of your blog easy and fun -- commenting tools allow customers and potential customers to give instant feedback – social network plug-ins allow users to share your blog on their Facebook page. If you want to reach your clients and potential clients in a more personal way that guarantees you better results with the search engines, then blog marketing is definitely the way to go.

FTC says NO to Lip Service Blogging.

Source: Fox News, Associated Press. October 5, 2009

The Federal Trade Commission will try to regulate blogging for the first time, requiring writers on the Web to clearly disclose any freebies or payments they get from companies for reviewing their products.

The FTC said Monday its commissioners voted 4-0 to approve the final Web guidelines, which had been expected. Violating the rules, which take effect Dec. 1, could bring fines up to $11,000 per violation. Bloggers or advertisers also could face injunctions and be ordered to reimburse consumers for financial losses stemming from inappropriate product reviews.

The commission stopped short of specifying how bloggers must disclose conflicts of interest. Rich Cleland, assistant director of the FTC's advertising practices division, said the disclosure must be "clear and conspicuous," no matter what form it will take.

Bloggers have long praised or panned products and services online. But what some consumers might not know is that many companies pay reviewers for their write-ups or give them free products such as toys or computers or trips to Disneyland. In contrast, at traditional journalism outlets, products borrowed for reviews generally have to be returned.

Before the FTC gave notice last November it was going to regulate such endorsements, blogs varied in the level of disclosures about these potential conflicts of interest.

The FTC's proposal made many bloggers anxious. They said the scrutiny would make them nervous about posting even innocent comments.

To placate such fears, Cleland said the FTC will more likely go after an advertiser instead of a blogger for violations. The exception would be a blogger who runs a "substantial" operation that violates FTC rules and already received a warning, he said.

Existing FTC rules already banned deceptive and unfair business practices. The final guidelines aim to clarify the law for the vast world of blogging. Not since 1980 had the commission revised its guidelines on endorsements and testimonials.

Cleland said a blogger who receives a freebie without the advertiser knowing would not violate FTC guidelines. For example, someone who gets a free bag of dog food as part of a promotion from a pet shop wouldn't violate FTC guidelines if he writes about the product on his blog.

Blogger Linsey Krolik said she's always disclosed any freebies she's received on products she writes about, but has stepped up her efforts since last fall. She said she adds a notice at the end of a post, "very clear in italics or bold or something — this is the deal. It's not kind of buried."

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InterCoastal Net Designs | 6649 Beach Dr. SW | Ocean Isle Beach, NC | 28469 | P. 910-575-6095 / 866-249-6095 | info@icoastalnet.com